Clipped From San Francisco Chronicle

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 - Success X Initial Place of r Cbmpaiiys...
Success X Initial Place of r Cbmpaiiys GreDevdogmeiit Spjrdrowtfi bCign WKistlc Dtxe Largely tplSalisr tiiinrv9krmcr anA Perfect Manufacture of Gonf ection - - - V - T V ilTv - ii - - eryAGbpcJs rpagrith Calirornia StoPrbyes Popular iraovT doubt - the finest combination restaurant and confectionery store la the United States eoms nr in the world hsLS - beenopened la Bu Francisco by the famous PI Whistle Company This new institution is loeatsd on Powsll tret MnrMerkit a boasts not only good location tor lb throngs shoppers but for ths thousands ot theaUr - goers of th city Th growth of thePig Wultl organisation 1 a rmerkabl on Ta jrwi ago the first itora In San Fran - elsw - as opened onPost strVst Xt that tlniait wm considered a triumph of its kind Tbr Jde of a Joint r Uurtid 6ditori iappatdto the publlq taste Md the atora sprang Into iinmedjete favor Tbw aaUVr Hahrnant madajaapaclaJtirof many d - pertmenUl Innovation Vhlb scorsd iinarkiMMceiMwitIpi4 ptriTbratroonithVipaatryViiod and candy - 1 department inad a de - tided Impreealon udMttlt quality of - thVgeods end the esrvle rendered clTdraarltad raeofnlUon an aa - rlable reputation m established tor the organisers Ths triumph or the - first local store caused additional place to ba opened with tbareaultltbat what la deWarad to ba the - greatsst in the country was ttan the publlo last wsefc This la Ota althth Wn ybaUa toraa Call fornlav Tba first wai opened la to Angsts and tb boalnesstbere grw WtU new thrsestows ar ooerating with great ucoeaBThera la on Pl a Whiatla In Paaadaha ona in Oak - land and one to Seattle - with two In San Francisco t H Ackermari originally built the first place to the south Ackermena eon TJoyd B Acker - man and Gustavo Brenner later drew up plana for the first storehere on Post strt Cort of PlacifWffl Reach 250000 Mark The tiost of the Powell atreet ator U estimated at 1150000 whloh flrurartncludes the stor Itself an loa manufacturing pfcvnt rotrigmt tog system and a new daylight candy factory adjoining the building The Utter department Is of the latest design boasting up - to - dateness In every detail Sanitary features jiiar been installed that make the candy factory - onefof the most Important depsrtmantsot the1 organisation Both atorea ar supplied by thla factory The kltohen la another factor to the - future success of the new store This kitchen Isi made entirely - of metal and contains the moat modern equipment possible to buy It la san - Itary In every respect The Ice plant 1a of the latest and most modern construction while the fountain Is said to rank among the finest In the world It was especially designed to harmonise with the surrounJtngs Its candy department holds added attractions vUth the moat practical ahow and delivery cases and a stock that la worthy of high commendation Hundred of Tlsltora in Saa Frna - cisco have visited the new Pig n Whistle store Each of theae persons has been high in his or her praise Many after travels throughout the world declare It to be the handsomest store of Its kind In the United Stetee while others say It ranks as the best In the world One plaudit that seems to have brought forth no denials boasts that there Is nothing like It In America 150 Persona Employed Efficiency b Motto The Plr nfWhlatl Powell street employs about ISO parson In the many departments The - former store bad a pay roll Of about 109 Efficiency and tb finest class of roods Is the motto of the company bir demand tor the goods of the tores is being created with the de - relonmsnt of this enterprise In fact the candy business appears tobe on of the biggest factors of Its existence The firm Is manufacturing the highest grsdef of eaady It is possible to make using the purest of material The Irregularities of the market situation do not make a differ - enee The eaadlee most contain tb best No artificial colorings or lagredUat of any sort - are permitted Arthur Heyneman is the architect who deaign4 th rowell street store Htwaa given instructions to spar no expense la making It a restrul jid refined place and this standard la always to be upheld The colorings both on the walls and on the floors are most - J harmonious Indl root lighting systems hare bea Installed making It easy on the eys of the thousands of patrons who already hare visited - the place Everything about the decorative features bespeaks refined taste and no stlat lug In expense Sanitajlon Qeixiliaeu Are Features of Store When you visit a candy store you enter the salon eeat yourself at a table order partake of your portion and depart after paying your check But on this trip you will enter th aalon go to and through the basement up to - the kitchen out Into th alon up to the candy - factory up again to - the packing room and back to tb salon Before startlag on the Journey there Is one thing you will be im - nressed with the most Mot the - con venience 1 net the expense not the modern machinery and equipment hut the - absolute sanitation and cleanliness - that la found throughout - The entire store from basement to candy paoklng room is ooastruoted with this as the chief Ides and Its construetloa could not be Improved - upon - She atr ka an attrwUre - eXr terlor being finished In - green mar ble and dark gold ornamentation The store front proper Is chiefly of glass giving an Jlurlngrlsw at th interiors Entering th main room which combines a aalon capabje of seating til guests and a store ampl room for soda fountain and candy cases on la struck first by the hart mony or color Th woodwork whleh la overlaid with richly carved and molded ornaineots ef sUnplsdesIgn is of curly birch of briar green and the room is don In two - tone effect The upholstering of he benches and seats at the soda fountain Is ft bi blu while th walls are blended In the orchid shades la the pansls Th decorative motif of columns panel and celling borders Is Oriental and Bysantlne yrith tb dancing pig made famous iy the firm as the central figure of th cavnUoaald - Igns Woovrbrk on Cotomtu Worthy of Mention i Th woodwork - o the columns dei Serves a special mention Th polish lug effect Is so wonderf ullyi done that at first on wonders whether the columns are - of wood ateel or alass The earn effect la carried out - in tha booths which Hi the vriails At tbv eni of each booth s embedded light bulb Inthq form of a dancing pig ast of a delicate orchid shade o pink conforming with the walls The floor of thS stor is mosaic the color scheme following the briar green and pink tones This flagging extend upward forming a ae around the walls V and pillar slfral - natlng the poeslbillty of dlrtlnor - nersor along lh bass of the walli The floor jet the mala salon Is eo - ered with a rich rug in OrlenUl colors setting oft the yeljow and green tables which are groupedartistlcally about Candy lpartment Can - Boatt of New Detiou Th candy department on one side of the main store Is equipped with heavy plate glass show cases of latest pattern backed by a counter and heavy cheval glass French mirrors The shelves In the cases are remor - able and the Interior can be easily and thoroughly cleaned with a minimum amount of labor Th soda fountain whioh ocouples the oppoelt side of the stre Is the most modern In San Francisco and automatic throughout It Is oooled from the - firms own refrigerating plant and there Is - not a corner or crevice of the marble fountain box or counter that cannot be reached whenever neoessary for tieanslng pur poses - xne enairs in front or the fountain are covered with handsome leather cushions and backed with hand - carved rests that make them a comfortable as any chairs that can be round in on e home Tn ngnting arrangements need a description of their own Despite the iact ii luer ara two rows ei pillars runnlngths full length of the room there Is not a shadow east la the Immense salon The lighting la Indirect the lights being hidden at the foot of each of the wall panels Mirror re flectors so direct the light that even brilliancy Is given to every part of the room and a pleasing effect ef soft daylight is achieved The Basement la risiiea nrsi sma at the start one tlnil oneself dl - rectly below the soda fountain Here the fountain products are all prepared and the - fountain 4 - dishes washed In thla department the cream Is whipped fruits ax prepared and th heed fountain men can superintend everything from the delloacle that are being prepared for serving to the waehlng of the glasses and dishes used at the fountain A dumbwaiter electrically operated connects with the fountain proper Ice Cream Freeter Ig Another Innovation Dlredly In back of this U found the Ice cream plant Her a brine c cream freeser is installed Scales are at hand and in the maklagof loe cream non of the ingredient are touched by hand The treexer can ia placed on a acale and the varl oua lagredleata are weighed so that every freexsr of cream U of the sam content Icecream Is not frosen hard In stead it is hardened to a oonslsUncy so that It will lust run The can Is then taken and placed In a condi tioning tank which stands next to the freeser In this tank It Is hardened to solidity The tank in this plant has a capacity of 100 gallons and the temperature 1 kept at about sero When in the proper condition the lee cream Is removed to what Is known as a holding tank which Is kept at It degrees above sero and at thla temperature It Is ready to serve FUh and Meat Kept Freih in Refrigerator While meau are - kept In refrigerating rooma as desojsbed all fish Is stored directly on toe and a goodly part of the iec made by the plant la used for this purpose Back of the ice plant and directly under th kitchen la then vegetable room All vegetable are peeled by machinery and cooked by steam Th advantages of this are manifold for In the ftaellng there la leas waste and In cooking there la less handling and considerable time saved - Vegetables taking twenty minutes to cook In water are cooked by steam In seven At thai rear of th basement are th looker rooma - for men and woman employes Equipped with retiring rooms there are showers with hot and cold - water and in - the case of the womens room there ar cooohes and chairs and the fleoria carpeted a The i i

Clipped from
  1. San Francisco Chronicle,
  2. 03 Sep 1920, Fri,
  3. Page 7

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  • Clipped by sdanna – 22 May 2013

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