C. W. Matheson
TAKES ISSUE WITH HILL "la.i?tt':" L"1'! .l!''!:"tLn tor r. M .twl wttk . . i C W. Matheaon Think Injustice Is Done t Autom obitlng. C. W. Matheson takes up the cudgels of makers and users of motor cars In resenting the widely published allegations against autotnohiliag as a pastime and automobile manufacturing as a business. Jam J. Hill. President of . the Great Northern . aid Kort hem Pacific Kailroad Companies, has declared that automobiles are an extravagance; prominent bankers are credited with saying the manufacture of motor- cars ts a waste of men are attributing the falling off of th market for their wares to' the erase for automobiles. Mr. Matheson think a great injustice has, bean done the past! mo and tndi.itry as m. w:s. . Teat the public demand far automobiles Is growing greater all the tim ts sufficient as-awer to sny criticism from bo nutter what tna source. may Mr. Matbcsua. " It Is eulte possible that tfce publla has beea-feoled so eftcn to t .matter of extravsgaaees la the way -of Mocks,' bowl a. and -real estate last the opportunny ef .obtaining something from which teal, tangible vajoywtent at least can be obtained, is a welcome- sensatloa. Wstared . "' " V. mnw " n-lapiKTaBce ef the n et automobile aad this . WT th""" f0r "" h - cU -"aow, te u the servius t many o: Th. u,, rallr.t eM wol. aoreliy ef seenrtag sosMUilsg la letura fur mm I - Th. trtKradou. iBflant U MBn.l lavettxest of ivm.htr gieater latrlnUc ralut ' h. .1 ' " eapltal lavwJted thaa . bea.Ufully ogr.d oertlflcati Z m M"a'etW ? ked must b. wraas tod. la m. uir. j Ubop "etly ee Uim. i - , . " M 1 lndlr:ly la the maklag scd 4tir)butln. and " ' ' ''- i the thousands employed la the distributing of The treaKBdous raise , In the aeaie of ; aachhr-all thei. eetatla reat rtrares wages brought about by the-maaafactura of which rightly eaeugh place the Industry- se automebtes cbb never be overlooked by any! high on the list of ear products. It this Is all one aerioiMly studying the eondlUeas aa thay wasted eapiui and traagaac thaa there la actually ealet. ' A market for skilled labor and ' aofaeuung sertoualy lacking wtik the Atwerlcaa all graded labor raeloyad la the mak.nc of ubli-, - .. ssobilae that are car! mated te be la te at the pt i at tlate are, not all gettty ef wllftres travataac?. Credit the average purchaser a being the iiciaaiaaar ef comma aeaae and ale pacta lea la fbvor ef a ssetor ear -aa 'against stocks, buads. real aetata. 4. - eeeake for tuwtr. Aa aa industry the aaiemobue Is la its la fiacy aad porcbtaera of cars tor buslnaaa aad pteaaure purpewe will tactaaaa la every aaetlaak ef the coenury. content la the knowledge that the pleasure aad busHiess retaraa will preve their latresuncnt a sound oaa with snealfeld adaatages accrutesatl com meats te the eoe ' trarr aotwttbauadlBg." I ill! fTO -ZtCaT w vi n V U iTTTTCTTTJn 1 c I I Other Body EtmenU I J P aw i uiiiicaiu J) rr at l 3 riiur. vx. a ac W VS X ""J-t4 II I i i vs 4 nur- n- fcxpert-ment. t hurr.ll.at-ed art-In cornnre-slona. whlchjndi-cated Touring, aeata five Model IS. 11.300 Towa Car or Liawosinc, kiu iix Model .(. 47o ' XasdauUt, scat six . - ,.. Model. is, $4,700 . Cruierueat foor , Model .8. Torpedo, seat foer Model IS, 100 PER CENT. OF SATISFIED OWNERS PROMPT DELIVERIES 1911 MODELS ASTONISHMENT IN DETROIT Letters like the following, from all over the United States, tell the true story of real motor car value : Detroit, Mich., May 17. 1910. Matheson Automobile Co.: My " Silent Six " Matheson car has arrived and has been taken to the garage from the car with its own power. The car ii perfection in silence, power and operation, and is an astonishment to all, right here In Detroit Very truly yours, (Signed) W. P. HOLL1 DAY. Kelt Mr. Holliday is President of the Central Savings Bank, Detroit, Mich. GUARANTEED to be the most silent running car in existence; also varantecd to be better constructed, swifter, more economical in fuel consumption and tire wear, more comfortable, and tc have more thoroughly mechanical and approved features of design than any other six-cylinder car on the market, European or American at any price. This guaranty is intended to mean that $3 500 for the llfllModel 18 Matheson Silent Six will buy the one most silent running and the best six-cylinder car of its type that has ever been produced. European or American, regardless of price. , Stevens- Model It Palmer- Pierce. assasss Wlnton Duryea Matbeaoo Loiler Singer Premier Thomas Mora Franklin Apperson Arrow National Oldsmobtle Chadwtck Alco Peerless Price 3.000 (3.800 30 $0.000 ' $3,300 $3.500 $3.300 $3.000 $3.730 $3.800 ItioOO $4,200 $TaOO $3,500 $8,000 Bore and " Stroke 4x3 - 4V4x4 4x5 34 4x4H 4'4x3 4x34 ttx4 4x3 4x4 4x4 4xi 0x6 4x3tt 4Tx6H Horse . power. 4S.6 35 B0 33 . 60 43-55 40 42-50 42 40 SO 60 60 00 80 BO rated . - - - ' ' .,. Jump Jump Double. Twe seta Jump spark Jump ,&.?,!. Ju-p Jump Jump Jump Jump spark Jump Jump Jump Jump Jump Ignition spark spark j spark plugs Double spark spark spark spark apark Double' j spark spark spark spark spark Magneto .Magneto . Magneto Magneto Magneto Magneto Macneto J Magneto Marneto Magneto Magneto Magneto Magneto' if aa eta ' Current and and .J?il - nd nd and ond and j Magneto and and and and and and and Source Battery Coil aterage nanery Battery Battery -Battery "Battery Battery l Battery Batterv Battery Battery Battery Battery Battery : ' I Ir.rertnl Cn with Multiple 1 Multiple Multiple Multiple Multiple Three iMthcr-tartd Multiple Contraetiat Imumt r cone Multiple Internal - Clutch disc , disc Mnltlple dlse isc disc dlic discs, cork "? -im dlso ban 4 and eork Cone Cone with cork disc expanding . : ' ' j inaerts w-- . --rta insert. " band Transmia- Progrea- ,.. Semi- slon Selective slve .-eieenve Selective Selective Selective Selective Selective Selective Selective Selective Selective Selective Selective Selective Selective Speeds. forward 4 8 8 3 4 3 3 3 3 JJ 4 3 4 4 4 . 8haf t or Two Two . Drive Shaft Shaft B1,n Shaft Shaft Shkft Shaft Shaft Shaft two chains Shaft Shaft 8haft chains chain. Shaft ; I Manganese ---. Axle, front' bronze,. I-Beam Hiw I -lie am I-Beara I-Beam I-Beam I -Beam Tube I-Beam I-Beam Tubular I-Beam I -Be am I-Beam I-Beara I - ;.-. " SemU Floating orj Semi- Axle, rear Floating Floating . Floating Floating Floating floating Floating Floating ve I-Beam j floating Floating Floating I-Beam I-Beara Floating Wheel ' Base 124 128 116 126 124 123 H5 127 128 125 125 130 124 126 1M ,r ia - i front"" 34x4 6x4 Uii 86x.T4 38x4 34x4 . 36x414 36x4 64H 34x4 j 86x4 t9x 42x4H 86x4 86x4 86x4 rear ' 34x44 36x44. 8x4v4 36x3 80x4V. 34x4H 86x44 87x5 34x4'4 S6x44 36x4 42x4'.. 30x3 30x44 86xS . wiir bear- Timken Annular ' . Annular Annular Tlmken Annular Timken Annular Tlmken Annular Timken Annular Annular Timkea lns. front roller ball Timkea rell.r " Ball ball ball roller ball roller ball roller ball roller ball ball roller tv-eri bwr- Timken Annular - - ' - . 1 Annular Annular Tlmken Annular Annular Annular Tlmken Annular Annular Annular Annular Annular u-.r roller ball . Anaalar n. Ball ball ball roller ball ball ball roller ball ball ball ball ball nhor Bosch high Large Baaeh ' a-Pole! Coach high Bosch hlghi Bosch low Bosch high1 Bosch high Bosch high Remy high Boach high- Bosch high Bosch high! Bosch high! Bosch high EImms tear Magneto (.iJ'USJ-, tension M , vblgb teaeUa tension - tension j tension j tension tension tension tension j tension ; tension I tension j tension . tension tmt , . Have You Tried To Hear It Run? .. ... Having accomplished greater silence in the operation of the lighVsile'nt Six Matheson than has any other maker (this is our? guarantee -you are the judge and it needs only a pair of good ears to judge this point) we regard it of infinitely greater importance that we am also able to guarantee the light Silent Six Matheson Model 18 to be also superior to' all others of its type, European or American, regardless of price, in the following important respects: (1) Its weight is, the least in, proportion to actual horse-power, consequently it is the easiest car on tires. v. (2) It has the greatest ACTUAL horse-power in proportion to its cost -V (3) It has the largest bearing surface in proportion to cylinder (5) 6) (7) It can throttle down uniformly to the lowest speed while running in high gear without missing. It has the best designed and th: safest steering gear (irreversible) and steering connections. dimensions, i (4) 7 .Winner, .of . Redlands. Cal., mountain limbing contest. Nine miles In nine minutes, all up-mountaln grades. It has the easiest riding qualities. Matheson Automobile Co., It has the strongest transmission and rear axle construction. (8) It has a straight line drive (direct on high gear) through a par ticulaxly silent, frictionless and extra strong double universal (a universal within a universal). V (9) It has an absolutely infallible -selective typs of transmission. with' a never failing interlocking device, which makes it im- possible for any set of gear to be thrown out of mesh, through , vibration or otherwise. . ' . ' . (10) It has th: finest and the costliest typs of multiple-disc clutch . 51 discs of saw steel, 12 inch:s diameter, hardened and ground, running in bath of oiL . v" V '. (11) It has the handsomest lines of design; the body is luzurioutly 1 upholstered, and the whole car is ' superbly . finished ' and , equipped.' ' . ' v . ' Main Sale Olilcc and Garage, 1SS6-S8 Broad way, New York City.