C. W. Matheson

aklostan Member Photo

Clipped by aklostan

C. W. Matheson - Comfort is Keynote of DeSoto Interiors Seats...
Comfort is Keynote of DeSoto Interiors Seats Are Designed For Health as Well as Restfulness Roomy, luxurious comfort is the keynote of every DeSoto Six interior, for every .possible effort has been made to provide for the pleasure of those who ride in the newest Chrysler-built car, says C. W. Matheson, DeSoto vice-president in charge of sales. The result is that DeSoto interiors set a new standard of richness and quality in the field of mod crate priced sixes. Before designing the seats in tlie DeSoto Six, Chrysler engineers first ascertained the most healthful, comfortable and restful sitting posture for the human body. Then, with this posture in mind, they designed a seat which rests the body without the slightest physical distortion. Sc comfortable are DeSoto Six seats that their scientific, healthful value would never be guessed. A surplus of leg room and head room is at once apparent in all of DeSoto Six body models. Even with a full complement of passengers there is plenty of room for everyone without crowding. In the closed bodies, upholstery is of rich and durable mohair, while, tan pigskin grain leather is a feature of the open styles. The rirh Butler finish of the hardware fittings is in keeping with the general high quality of the car. Domelights, footrests, arm - rests, window - shade?, leather vanity cases and ash receivers, in short, everything that one expects in a motor car of Chrysler quality have been included in ths. interior ensemble.

Clipped from
  1. Lebanon Daily News,
  2. 12 Oct 1928, Fri,
  3. Page 2

aklostan Member Photo
  • C. W. Matheson

    aklostan – 13 Mar 2014

Want to comment on this Clipping? Sign up for a free account, or sign in