C. W. Matheson

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C. W. Matheson - DeSoto Typical Chrysler Model Dealers C1 aim...
DeSoto Typical Chrysler Model Dealers C1 aim New Six Wins Approval of Hundreds of Distributors ' "Typical Chrysler power and formance Incorporated for the first time in a low priced six" was thc diet of hundreds ot De Soto SU dealers after they had driven and ridden ln the latest Chrysler - built product at Detroit, aays C. W. Matheson. Dc Soto vice - president ln charge of sales. "All the dealers had expected i thing highly unusual of the De Soto Blx, said Mr.. Matheson, but it pearance and performance exceeded even their greatest expectations they actually handled the new c the road. From the start tha flashing getaway wnich is synonymous the name Chrysler Has apparent abllng the driver to spin ahc traffic jams and be well under w the space of time usually necessary for snuung gears. "The appearance of the De Soto Six standard sedans, lined ln front c Chrysler Highland Park plant, c a chorus of admiring comments from the dealers. The style, beauty and Ively smart new radiator lines: t sweep of thc full crown 'air - wing' fenders, all came in for high praise from inese veteran automobile merchant Rod Testa "A. short distance from the Chrysler through subdivision properties and used by dirt trucks. To demonstrate the riding qualities of the De Soto S;x, four dealers and myself drove over one of these roads at 35 miles an hour. The road was rutted and covered with holes from three to cleht inches dcen. ! arrlng, but the shocks never material - i ized. All rebound was checked 'swiftly and surely by the Lovejoy hydraulic condition of the road.therewas not the slightest indication of 'throw.' "A gravel road of the 'washboard' type was next encountered, nils type of road is usually negotiated at under 25 miles an hour and then without comfort. The De Soto Six was put over this strip of gravel at 45 miles an hour and as far as the riding qualities of the car were concerned, the road might have been asphalt.

Clipped from
  1. The Capital Times,
  2. 19 Aug 1928, Sun,
  3. Page 10

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  • C. W. Matheson

    aklostan – 13 Mar 2014

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