Matheson Automobile Co.
C. W. Matheson To Speak Here Sales Manager of Dodge Brothers Corporation to Be Guest at Dinner Tonight Charles W. Matheson, general sales' manager of Dodge Brothers corporation, and vice - president of the DeSoto Motor corporation, will be the honored CHARLES W. MATHESON guest at an organization dinner this evening in the Scranton Chamber of Commerce auditorium. Attending this meeting will be the managers, sales . and service representatives of the Conrad Motor Car company of Scranton, Wilkes - Barre, Carbondale, Stroudsburg, Honesdale, and Montrose, together with .; dealers associated with the Scranton and Wilkes - Barre organizations. Also attending this meeting will be C. A. Lem - mon. New York district manager of Dodge Brothers, Hanson Robinson, Philadelphia district manager, and also the field representatives from these two districts. i Mr. Matheson has been very prominently ass;ciated with the automobile industry from the early days of automobile manufacturing. He will be remembered as the president of the Matheson Motor Car company. Wilkes - Barre, builders of the big Matheson Six car. Residents of Luzerne county and Lackawanna county will remember the early days when the Matheson car, as one of the outstanding Amercan motor cars, had demonstrated its hill - climbing ability by winning many of the early mountain contests with competitive motor cars in Wilkes - Barre and vicinity. In 1914 when John P. and Horace E. Dodge began the manufacturing of their first automobile, Mr. Matheson was appointed district manager in the New York territory for Dodge Brothers motor cars. In October, 1914, he called upon Otto R. Conrad, this city, appointing him Dnritrf? Brothers dealer in this ter ritory. Mr. Conrad has been associated with Dodge Brothers ever since, and has made an outstanding success in the merchandising of Dodge Brothers Promts - .. Soon alter tne aeain 01 xiuiatc a. John P. Dodge, founders of Dodge Brothers, Mr. Matheson was offered a high executive position with General Motors corporation, which he accepted. His executive ability, personality, and merchandising plans, attracted the attention of General Motors executives, and Mr. Matheson rose to the position of that corporation. Very shortly, however, the merger of Dodge Brothers with the Chrysler Corporation developed, and Mr. Matheson was appointed to the ' executive position of general sales manager of Dodge Brothers corporation. Mr. Matheson has taken great interest in the Conrad Motor Car company, of Scranton and Wilkes - Barre, because of his early assocations while a resident nf Wilkes - Barre. Mr. Matheson is here tonight to fulfill his promise to the Wilkes - Barre organization. He assured them early last year that he would be back in this territory some time early this year to attend the dealers' meeting, and with hopes that the sales in the Wilkes - Barre organization would equai or exceed those in the Scranton organization. However, after a close competitive sales race between Scranton and Wilkes - Barre. Scranton finally won out by a fair margin. an He on