Clipped From The Berkshire Eagle

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Clipped by BLUE2016

 - the The as It the etc. is back in and farther...
the The as It the etc. is back in and farther the the picture the Notes and Footnotes TpHE Berkshire M u t u a l In-"- surance Company took the plunge yesterday. For 18 years they've gone along without benefit, of an orthodox sign w i t h their name on It over the door, or for that matter, anywhere on the building. This was not because they ashamed of the place. Indeed, it one of the purest examples of Georgian architecture in the city, and they didn't want to mar it w i t h appendages not in keeping w i t h t h a t period. The really wasn't wholly anonymous, as a Georgian plaque was built the corner with t h e name of company when the place went in 1932. However, Vice-President Vice-President Frederic M. DuBois says most people thought it was a historical bit and, "We'll stop and read this some day," but never A.S may be imagined, this led some strange cases of mistaken identity. People were forever w a n d e r i n g in, believing c i l y hall, the Red Cross, the j company, the C o m m u n i t of' f i r e : some tried to mail [ t h i n k i n g i t a post office, ; w a n t e d t h e i r drive:"' renewed; s t i l l others wanted, t h o u g h t it was a public station. Matters, indeed, kept worsening, so yesterday the board gave up, and the LaVallee Sign Company took over. The board, went almost all out, too. They ordered two signs; one for the East Street aide, and another another high up, facing toward First Street. They are simple raised gold letters, affixed just free of wall and certainly do not detract from the appearance. However, the company didn't give in entire ly. The building front, on Wendell Wendell Avenue Extension, still re mains pure and unsullied.

Clipped from
  1. The Berkshire Eagle,
  2. 04 Aug 1950, Fri,
  3. Page 16

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