y, "THE HOUSE HERE mist be something In th atmosphere of Genealogical Hall B that Is especially conducive to the " " free expression of peculiar I'sious opinions, for the exponents of creeds that are either strsr.ge or weird always m to gravitate toward this rtl'-u!ar rtl'-u!ar rtl'-u!ar meeting- meeting- place as naturally a ( water run down hill.' ( If the teacher of any mysterious cult Ir.vadea New York, or the Inventor Of a ne rvliglon becomes Imbued lth an overpowering- overpowering- desire to preach his roes-j roes-j roes-j tag to the world. It is reasonably safe to predict tha. It la at Oenealoglcal Hall that the faithful disciples will- will- first be gathered together. Between Its walls jviore erratic doctrines have been taught than In any other spot In this city. and. as the result 226 West Fifty-eighth Fifty-eighth Fifty-eighth Street has long been the Mecca to which the lover of religious novelties has turned when pursuing his search for startling mental and spiritual sensations. Genealogical Hall as Its name might Indicate Is the property of the New York Genealogical and Biographical Society, hut. wiiile this association maintains Its permanent meeting rooms and archives on the second floor. Its members utterly disclaim all responsibility for the extraordinary extraordinary opinions that are expressed, almost almost every day In the week. In other parts of the building. And this Is the only attitude that could well be assumed by the society, for while it might be possible to express some sympathetic Interest in tho tenets of one of thes6 organizations ay. for example, the New York Brancn of the Theosophlcal Society, whose rooms on the third floor are open dally, with weekly services on Sunday It would require require a most omnlverous capacity for the digestion of odd religious beliefs to comprehend, comprehend, much less harmonize, such a wide variety of unique truths " as are row expounded by these who regularly . preach at Genealogical Hall, v . As, Sunday Is the day which la most favorable to churchgolng. the first day of the week I naturally the " busy day " la this haven of the- the- new religionists. From 11 o'clock In the morning, when the teachers of the Bahai Revelation read and explain the typically Oriental communications communications that' they have received from the Master of their cult in the East, until lata at nla-ht. nla-ht. nla-ht. when the last "spirit" message has crossed the borderland and the eager "psychical researcher, that they may go home, there is scarcely n hour when somebody is not engaged in presenting some Ideas that are so distinctly distinctly out of the ordinary that certain people are willing to pay attention to them. . In Genealogical Hall with Many prominent business and professional men and women. 0 NEW THOUGHT HEALERS 1 As soon as the hall is vacated by the Bahais, It is Immediately put in order for the Sunday afternoon lecture of Charles Brodie Patterson, the metaphysician. metaphysician. As a New Thought healer and teacher, Mr. Patterson Is always certain certain to attract a large audience and one composed of those who believe that he has solved the mysteries of life sufficiently sufficiently to enable him to show them the shortest possible cut to health, happiness, and financial prosperity. As all students of New Thought doctrines doctrines know, the secret of this victory jover the obstacles of life is the mastery of the mind, for it Is the mind that is me master over the body, and if the mind can once be controlled, life can have no further difficulties for the individual who adopts this correct mode of living. "You can he what you will to be." Is the fundamental principal of Pattersons system, and. Judging from sppearances. the apparently Intelligent persons who flock to hear him every Sunday afternoon afternoon at 4 o'clock are reasonably success ful in putting his theories Into practice, at least so far as the matter of financial prosperity Is concerned. , v HARMONIAL PHILOSOPHERS. -4 -4 THE BAHAIS 1 I So far as the Bahal Kevelatlon Is concerned, concerned, this faith has been very appro priately described as a sort of non-aeceiie non-aeceiie non-aeceiie pantheism. Its followers believe that the world has had many Saviours, or divine messengers. Including Adam. Moses, Zoroaster, Zoroaster, Buddah, Jesus, and Mohammed. Each of theso Inspired teacher has spoken to mankind In the language and terminologies of his own time and race, and all of the great prophets have declared declared that one who was still greater would yet come to preach a new revelation revelation from Ood with such clearness and power that all nations would receive it, and would come together in the acknowledgment acknowledgment of the truth. In the worship of the One God, and Into peace and harmonious harmonious relations with all men, According to the Bahais. the day of the fulfillment of these prophesies has now come, for they believe impllcltely that the revelation first preached by Baha'o'llah, in Persia, some fifty years ago, was God's last and greatest message to the world. Like so many other prophets, Baha'o'llah Baha'o'llah was preceded by a forerunner who was kaowa as the "Bab," and from whom the sect derives its popular name of "Babists." Ills work, however, was merely of an introductory character, and about 1853. the great prophet, Baha'o'llah, appeared, and was accepted by the disciples disciples of the " Bab " as the direct mani festation of God among men. He taught that tho time was at hand for the coming of the "most Great Peace," the cessation of wars, the unity and harmony of the world, the increase and diffusion of knowledge, and the wor rhip by all men of the One and single God. He declared the purpose of the sew revelation or the will of God to be the abolition of all differences between religions, the brlrglng of all Into the worship worship of the same Creator, and into absolute absolute fraternity -one -one with another. In other words, the basis of the Bahai Revel atloa has always been the unification of all religious beliefs, and. as the result. Christian Bahais now worship in full accord accord with Buddhist Bahais. Parses Bahais, Bahais, Mohammedan Bahais, or Hebrew Bahais, for, at this time, the Bahal doc trine has its representation in all the great religious systems throughout the world. The present head of the Bahal cult the direct representative of God on earth is Abdul Bah a, or, as he is better known to the faithful, the " Blessed Perfection." Succeeding to the position upon the death of. his father. Baha'o'llah, in 1802. he has since been the sole interpreter of the new law. and to him every true Bahai, wherever wherever he may reside, is bound .to accord implicit obedience in even the most trivial affairs of life. As one Bahai writer has said: . . " He is the perfect man. the moriol th exemplar of righteousness, the interpreter or the vora. the liver of the Law." In other words, the attitude of the Bahais toward their Master. Abdul Baha. is the same as that shows by Christians to Jeus Christ, or by Mohammedans to Mohammed. It is to him that all their praises are sung, for It is through him hlone that the spirit of God Is now manifested manifested on earth. , . Judged by its ritual, the Bahal service Is almost commonplace. Its "tablets" as the messages from Abdul Baha are called are filled with such expressions M " the fragrance of the rose garden of the Lord." " the melodies of the dove of Thy Oneness." "the hyacinths of my knowledge and wisdom." "the chalice of Immortality passed by the hand of the cup-bearer cup-bearer cup-bearer of eternity." and other Oriental Oriental Imagery, but the meetings are eon-ducted eon-ducted eon-ducted with an Occidental simplicity that is almost puritanical. The tablet are read, hymns are sung by the congregation, congregation, and there is a discourse by one of the two accredited preachers, Howard JfacNutt of 033 Eastern Parkway, Brooklyn, Brooklyn, or Hopper Harris of Newark, N. J. Yet. simple as these services may be, there is something about the Bahal Revelation Revelation that must appeal to the human !n-ts-IIJjence. !n-ts-IIJjence. !n-ts-IIJjence. !n-ts-IIJjence. !n-ts-IIJjence. Certainly jt Js not" from the uncultured or ignorant classes that its congregations are recruited, when they are composed of such persons as Percy Woodcock and M.'ss Juliet Thompson, both of whom are well-known well-known well-known artists; Arthur i Dodge, a lawyer; Mr. E. E. Gibbons of 3 Madison Avenue; William H. Hoar cf Fanwood, N. J., and other equally . Ia the evening Genealogical Hall Is given over to a " psychical research society," society," which bears the very pretentious title of " The Renaissance of Christianity Christianity and Harmonlal Philosophy.' but which, as a matter of fact, is nothing more or less than a regulation Spiritualistic Spiritualistic meeting, where the usual Spiritualist Spiritualist doctrines are expounded and some very ordinary " tests " are given by Mrs. Kath-erine Kath-erine Kath-erine K. Fenton. a " psychic " who has recently located In New York. So far as the casual visitor Is able to determine, the principal object of these meetings Is' to advertise Mrs. Fenton's business as a medium snd spiritual healer, healer, although the chairman of the assembly. assembly. Mrs. Emma Struble Arbecan of 837 Pacific Avenue, Jersey City, who Is a Daughter of Ohio, a member of the Rubinstein Society. President of the Lonely Lonely Club, and President of the First Church of the Spirit, of Jersey City, seems to take them more seriously. v " This movement." she said. In explanation, explanation, "was started by the Rov. Mr. Fic-thorn, Fic-thorn, Fic-thorn, a clergyman who resigned from his church In Pennsylvania because t he had a more important message to give the world. For some time he was our preacher, and he would probably be with us now if I had not been taken ill. While I was sick, however, the spirits told Mrs. Fenton that we ought to change the name of our organisation from the good one that he gave it. and call it a 'psychical research society.' "As Mr. Flcthorn did not like this, fie went away, and now I can't get him to come back again. Still. I intend to keep the same title, because it Is so comprehensive. comprehensive. Rennalssance.' you know, means 'renewal or 'awakening.' and this spiritual phase of the new thought movement Is really the awakening of Christianity. Then, the words, 'harmonlal 'harmonlal philosophy' simply mean that we are willing to accept all the philosophical theories that are In harmony with this awakened Christianity. I think It Is an awfully good name, and there are lots of people who need to have just sucn irutns preached to them.1 but I don't know what we shall do now that we have last Mr. Ficthora." SUN WORSHIPPERS 1 If the future of "The Rennalssance of Christianity and Harmonlal Philosophy " Is somewhat uncertain, however, there Is no such element of doubt in the plans of the "Maxdaznans." more familiarly known as " Sua Worshippers," who occupy Genealogical Hall every Wednesday evening. evening. Whatever others may Intend to do, they have come to New York to stay, and from the size of the congregations that are attracted to these Wednesday ADVERTISEMENT. "TRYING IT ON THE DOG." (From " Newspaperaom." March 25. 1909.) Theatrical producers are not keener in their hunt for the dollar than advertisers. advertisers. Wit they know some things that most tew advertisers never think When they have decided to present a new play which, it is hoped, will nave a long run In one of the big cities they first "try it on the dog. That Is. they produce the play in several smaller smaller places that they may obserya the features which " take," which are amplified, and those which fall, which are eliminated or done over. Not so with advertisers. A concern manufacturing a piano-." piano-." piano-." player recently . was Induced to take three pages In each of the prominent magazines. The ads. were well written written and brought many answers; but, as the piano-player piano-player piano-player was not on sale west or south of Pittsburg, the bulk of the answers were from people to whom the company could not sell. This Is not an Isolated case. Magazines of general circulation carry hundreds of advertisements of goods which cannot be bought In many Jtlaces where the magazine is circulated. circulated. And it Is this condition even more than " ooor copy " which Justifies Jord & Thomas In advertising "f HiO.txjO.OOO a year wasted in advertising." advertising." Common horse sense would dictate "1 that where a man or a woman gets the " buying impulse " from an ad., unless it be mail-order mail-order mail-order copy, the goods should be in the store ready for purchase. purchase. The sensible way in advertising, as in play producing, is to " try It on the dog." Let the budding advertiser pick out some hustling little city, or a big one It he has money enough, and make hta contracts with the best newspaper. Space is cheap enough; so he can get plenty of it. Then let him give his contracts, or copies of them, to his salesmen, who, with such ammunition, ammunition, w.ll put his goods in the stores without difficulty. If he has window placards or signs for the dealer so much the better. He Is now ready to advertise. If his copy and Ms goods are right he will soon be doing business, for the man who has been impressed with his arguments will see a sign in the dealers' dealers' windows recalling the goods to his remembrance; and Inside the stores he will find clerks who know something something about the goods, and who are more or less desirous of selling them. Is not this more logical, should it not be more profitable, than trving to sell from a Pittsburg office a piano-player piano-player piano-player to a woman In Texas? The best feature of all in the "try It on the dog " newspaper procedure is the fact that the blunders which every new advertiser is almost sure to make are made on a small scale and are relatively Inexpensive. If the advertiser will learn how to sell his goods in the small city there Is hope- hope- for him In the big city If you itre Interested, address The Pally Club. UOJ World Building, st. t.