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DARRIEUX-NEW-1A - !OLLYWOOD _ with Art VJL ' ljl " wvy Glamor...
!OLLYWOOD _ with Art VJL ' ljl " wvy Glamor Kilitor's Nf.te: This is the first of six stories on the Hollywood im- j;i rtation of fcreign actresses, who place (lie accent en glamor. By PAUL HARRISON NEA Service Staff Correspondent HOLLYWOOD—There is no mys- tcry about the motive of moviemakers hiring so many foreign stars, mostly feminine. All Hollywood knows that Ihe answer is forgotten profits. A good solution to the problem, at home and abroad, is a glamor-gal like Danielle Darrieux. The foreign market has become increasingly important to the picture business, partly because the market itself has been curtailed by political censr.rship, partly because production costs of pictures has risen sharply. The more expensive features, unle.'is they're exceptional hits, scarcely will more than pay for themselves in the United Stales. The relum from other countries represents the profit. Studios therefore are concerned with making j pictures with stars who'll pack 'em in I from Buenos Aires to Stockholm. "Hi-Ho the Darrieux" Greta Gnrbo causes no box office riots in America, and Marlene Diet- i ich's recent flickers have prompted thousands of families lo stay at home and pop some corn and listen to the radio. Yet both actresses, however creaky thtir vehicles, draw bushels of francs, kopecs, marks and pengos inlo Ihe tills of European theaters.

Clipped from
  1. Hope Star,
  2. 25 Feb 1938, Fri,
  3. Page 2

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