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Smith, James. Lasting Ties a Mark of Wrigley Agencies. The Chicago Tribune (Chicago, Illinois) June 5, 1964, p 63

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 - Lasting Ties a Mark ofWrigley Agencies BY JAMES...
Lasting Ties a Mark ofWrigley Agencies BY JAMES Wm. Wrigley Jr. company has made few if any advertising agency changes in the last 24 years prior to its designation of the Kudner agency this week to handle a million dollar account. It has, of course, added new agencies from time to time to handle sales in new markets, particularly overseas. But the gum manufacturer has never been one to take established ties lightly. ' An example is its association with Arthur Meyerhoff Associates, Inc., a firm that started in Milwaukee and moved to Chicago when it acquired the Wrigley account in the early 1930s. Both agency and client made reputations for themselves by placing the first ads to appear in newspaper comic pages. Gum Billings 12 Millions Meyerhoff s billings are estimated at 16 million dollars of which approximately 12 millions are attributed to gum advertising. This is the largest share of the Wrigley advertising,, estimated to total about 15 million dollars yearly. ' In addition, Meyerhoff handles advertising for the National League Baseball club of Chicago Cubs and Santa Cata-lina Island company, both owned by the Wrigley family but not connected ' with Wm. Wrigley company. Wrigley has also maintained a 30-year relationship with Frances Hooper Advertising, a small agency which specializes in service advertising mainly in school, parents, and grocery publications. Handles "Dental Promotions Miss Hooper, who was affiliated with Marshall Field & Company before opening her own agency, also handles such Wrigley public service promotions, js the Good Teeth council. The Wrigley account won by Kudner had" been handled by Erwin, Wasey, Huthrauff & Ryan since the 1940s. It consists chiefly of television advertising SMITH directed toward the pre-school child. Erwin Wasey initiated Wrigley's sponsorship of the Gene Autry show and the account included programs such as Captain Kangaroo, Discovery, and Exploring. Another agency, Charles W. Wrigley company named for a brother of the gum company's founder has been associated with the company since the 1920s. It handles outdoor advertising. The agencies have their quarters in the Wrigley building, where the company has its offices. Another Wrigley agency is Eddy, Rucker, Nickels in Boston, which places transit car card advertising in 71 cities. ' Probably the oldest continuous and largest car card advertiser in the country. Wrigley still does the art and copy work in its Chicago office. Wins Drewrys Account Drewrys Ltd., U.S.A., South Bend brewer, yesterday named Doyle-Dane-Bernbach, Inc., as advertising agency for Drew-ry's beer. The account has billings in excess of 2 million dollars. Account servicing, including marketing and media, will be handled by the agency's Chicago office. It brings Doyle-Dane's local billings to more than 6 million dollars and its total national billings to more than 100 million. The account was handled previously by MacFarland Ave-yard & Co., Chicago. Doyle-Dane-Bernbach was awarded the advertising accounts for Quaker Oats hot cereals and Heinz catsups. The agency billed an estimated 80 million dollars in 1963. Personnel Donald M. Jacobsen was named manager of marketing services of Science Research Associates, Inc. . . . JackKulp

Clipped from Chicago Tribune, 05 Jun 1964, Fri,  Page 63

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  • — Smith, James. Lasting Ties a Mark of Wrigley Agencies. The Chicago Tribune (Chicago, Illinois) June 5, 1964, p 63

    Clipped by lxs181 – 05 Feb 2018

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