J R Canterbury
Officers and directors ■' of San Fcrnanc"3. Valley Incorporated, an organisation of subdividers and iarge property ^ owners, formed to sponsor a four-year four-year four-year Valley ■ advertising advertising campaign in Los Angeles metropolitan newspapers, were announced announced today .'through the office of L John H. Blair, president. Vice presidents' are .Paul E. Ferguson, Ferguson, H. G. Hoffine, Leo B. Lcs-perance, Lcs-perance, Earl L.' White and Otto Wlidey,' all', big subdividers. I. A. Crrccn is treasurer and Joseph W. Tanner, . innliauer. of . the Ventura Boulevard Chamber of Commerce, wili serve as executive secretary. Directors Chosen . Directors include many of the most prominent developers ' in this section , of - Southern California. These ■ are E. D. Beeman, sub-divider; sub-divider; sub-divider; t>. E. Bliss, Van Nuys and Lns ; ■ Angeles banker; Oai'l Bush, secretar^ of the Hollywood Chamber Chamber of Commerce; James R. Canterbury, Canterbury, 'jr., studio City developer; C. P. Dewilt arid E. H, Evans; A. M. Fellows.' jZekah . realty dealer; Milton- Milton- Milton- Gardner;' Ben: Marks, developer of -Ben -Ben (Mar. .Hills-' .Hills-' .Hills-' in Burbank; Fred - W. -Prince,-- -Prince,-- -Prince,-- -Prince,-- San .Fernando c:ty developer;;.- developer;;.- J3:-.:R:':- J3:-.:R:':- J3:-.:R:':- J3:-.:R:':- Holloway, Van Nuys civic .leader; c. 15. Haehal, president of Cakwood Cemetery Association; Cin'tord Eeid; ■ Frank Slattery, Von. >:uys civic worker; Ben Tayior, -subdivider; -subdivider; Lesiic Tay lor, president of Vau Nuys Sealty Board; W. Perry Thomas; Guy Weciuiua'.on, Lankcrshim banker and presWent of the chamber of commerce; Charles Weeks, founder of .Weeks Poultry CoBimunity; il.-fi il.-fi il.-fi Weravtofhaus, Van Nuys buflder; ChaTles I,. Wood, manager of the San Fernando Development Asso clatiou; and Larry Wood, pnst president j of the ' Burbank Realty Board, j In a statement, president Blair pointed oat. that the new organization, organization, has for its purpose tlie conduct conduct of a three-year three-year three-year community advertising campaign, designed to promote jtse logical sound and attractive development of the Valley Valley ■. and its resources. ' This ■ advertising Is to be pro-pared pro-pared pro-pared ■ byl Sidney 'H. . Craeager, originator and for five years director director of ther'Grenter Santa Monica" advertising movement. Fuur full pages of advertising are to appear in Los Angeles metropolitan papers monthly ana reprinia will be avail-afci? avail-afci? avail-afci? to subscribers to the advertising advertising fund, j Commentliic further Mr. Blair said: "Seventeen years ago the Valley was a barley field. With one magnificent magnificent gesture it was converted into a Valley of smalt farms. With another gesture these Jams were given water from the high fiierras. Now a more icradual metamorphosis CAMPAIGN ADVERTISING LAUNCHED Fouii-Year Fouii-Year Fouii-Year Program in L. A. Papers, Plan ! ■_ ^,^,.1, t, ' J " 1 '■nrough the pass and over the hills. "With the present state of development development fr, other parts of the (Continued on Page Jj Mr. and Mrs. Harry Jones of Effingham, El., and Mrs. P. M. Orrell and son Arthur mere guests of Lit. and Mrs. J. m. Qrrel! this week.