virgin cola iceland deal

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virgin cola iceland deal - Michael Foster RICHARD Branson has signed a...
Michael Foster RICHARD Branson has signed a deal with cut-price cut-price cut-price food chain Iceland to supply "virgin Cola, throughout its . 700 stores. Iceland, Iceland, is said to have found the price and taste of the new product so attractive that it has decided to stop selling Coca-Cola Coca-Cola Coca-Cola and Pepsi. After a great, deal of research into die popularity of Virgin's name, Iceland chief executive Malcolm Walker decided that its image was the best. But neither Iceland nor Virgin would comment comment on his decision to drop the leading brands. The news will come as a hammer-blow hammer-blow hammer-blow hammer-blow to Coke and Pepsi, following confirmation that Tesco will stock Virgin Cola. Never before in Britain have they faced the danger of seeing their brands forced off shelves. Virgin Cola will be made by Cott Corporation of Canada, which already supplies cola to Sainsbury's. The supermarket chain says sales of Corf's product under its own name have grown "to 60 percent of cola sales since it : was launched early this year. Tesco believes mat . Virgin Cola, at 25p a can, could be its leading cola brand by Christmas. -Virgin -Virgin is hoping for a 75 per cent market share. Branson says: 'Our "agreement with Tesco is that Virgin Virgin Cola will not be sold through any other of the big five supermarket supermarket chains!' But he confirmed that he is talking to several independent independent suppliers. Virgin has set up a 5050 company company with Cott, Virgin Cola, to produce soft drinks. Tt will be profitable from day one says Branson. He is interested in lending lending Virgin's name to other types of soft drink. Virgin Cola could be a suitable candidate for a stock market float one day. Cott is already a quoted company;." Its partnership' with Wal-Mart Wal-Mart Wal-Mart of the US, the world's biggest retailer, has proved par- par- QeDsHrD(al The only cola in Iceland. ticularly . successful. Cola apart, Branson is plan-ningto plan-ningto plan-ningto go nationwide with Virgin vodka next year following a successful successful launch in South-east South-east South-east Engr land. Virgin says that partner William Grant better known for Glenfiddich malt whisky tested 100 names before discovering discovering that Virgin came top. Tasting, News, page 13

Clipped from The Observer16 Oct 1994, SunPage 29

The Observer (London, Greater London, England)16 Oct 1994, SunPage 29
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  • virgin cola iceland deal

    smithern – 03 Nov 2017

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