Janice Brinkman

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Janice Brinkman - (nilkj com. i W 1» 50-15 Holt-, te i rally J...
(nilkj com. i W 1» 50-15 Holt-, te i rally J ntat ] ates ' 7J5;; mod. $ item-' opportunity to do so then. Ariz., ^attorney for headgate which had been padlock IP from stretching Stf MRS. MILTON BRINKMAN ef Detrnil th«qne.tion»f MR M.M. OILMAN, •• many xansomers all ever the *- interested In ~ Wicken^,-.U p«y••- a *•• T" ', t -- ;-,V-'i( \- ~» ,?« t! r - Gilman: "Well, let me answer that this ,,?? I? 11 ' 5 - Brinkman. Suppose for a min- inat you are getting ready to buy a car. Let's say that you read the ad- of some imaginary automobile RR "~r His ad sa - vs V 13 * *h e car will go ,., - m ' los an hour. Since you're particular. particular. interested in speed, you buy the car on "ie sti-ength of that fin"^v Su . F ?! X)Se when >' ou drive thi s car, you w i!) only s ° 72 mUes ^ hour - How anri u- you feel tow 'ard that manufacturer dn a nis advertising?" oii?S?* m ™ : " Wlly W •* f " I ? ous - rd 8° npvo c ? n ^" der that car—and certainly Td n «er buy another!" fj county confer ' <Exa ctly. Mrs. Brinkman. And telWn acturcr can afford to nave people aikln S tliat way about his product" " Y ° U the .... "Definitely not It's one of the conrc' " "i 151 " 058 moves he :can make. Of cornse, Mrs. Brinkman, there 'are a few by mS^ 10 gain a temporary advantage J^makmg exaggerated claims: 1 But they «* the exceptiott-and not the role, ~' companies that are looking ahead are very careful to tell the truth in advertising. "Let me give you an example from our company. When we presented the 1940 Packard to the public, we didn't advertise some facts and figures that would have been mighty impressive. For instance, we could have advertised Packard's track- records on gasoline economy, but we knew that driving conditions vary sharply, and that drivers themselves are not equally ~, of been hould think it would whatever claims you could It s much more than a matter of •-.~y"? our d aim. It's a matter of maintaining complete customer confidence, u a Packard owner couldn't equal those records wt by professional drivers under JdeaTcimdibons he would .be disappointed we. nugnt be entirely satisfietl-r-'"' ^~ —' you, biit he would have lost a littia ^ enbB we want him to have in . For years we've said, 'Ask toe man who owns one.' It's just good busings for us to be sure a-Packard will do what our advertising says it will. ™ "Many advertisers feel and act'the saAe S 3£J[ tn f*' ^ e P ubBc ' s P"^ fe the best kind of control over adverttsl^ claims. It talks in dollars and sound business men listen!" i early about was . fand, tw ? sister, - .„ tally secretary Chamber* --He gj»v

Clipped from
  1. Arizona Republic,
  2. 06 Dec 1940, Fri,
  3. Page 45

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  • Janice Brinkman

    tgt – 15 Oct 2013

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