Clipped From The Greenville News

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 - Upstate gets its sixth TV station By Ed...
Upstate gets its sixth TV station By Ed 0'Donoghue Business Writer The Upstate will have a sixth television station WASV-TV, WASV-TV, WASV-TV, channel 62 on the air in early October, but some area cable viewers viewers will get to watch the Spartan-burg-based Spartan-burg-based Spartan-burg-based Spartan-burg-based Spartan-burg-based broadcaster's programming in less : than two weeks. The station is being started by Spartan Communications Inc., owners owners and operators of WSPA-TV, WSPA-TV, WSPA-TV, the local CBS affiliate, in conjunction with Pappas Telecasting of San Diego, Calif. Spartan, which is finishing construction construction of a broadcast tower on Pinnacle Mountain in Henderson-ville, Henderson-ville, Henderson-ville, N.C., will operate the station under a Federal Communications Commission license Pappas acquired acquired in 1995. The pair announced their intentions intentions more than a year ago. Programming will be initiated Sept. 8 over the Intermedia cable system in Greenville and Spartanburg, Spartanburg, and the Charter Communications Communications system in Greer and Gray Court. Broadcasting is targeted for the Greenville, Spartanburg, Anderson and Asheville markets, which, with nearly 2 million potential viewers, is the 35th largest television market market in the country. Spartan officials announced Thursday that the station will go on the air with programming from the Warner Brothers Television Network. Network. By the time it expands from cable to the airwaves, it will "add the shows from the United Paramount Paramount Network. "We are the last of the top 50 markets in the country without a sixth station," said Jim Conschafter, WASV vice president and general manager. "With our dual affiliation, we will offer first-run, first-run, first-run, prime-time prime-time prime-time programming programming seven days a week," he said. - Warner Brothers' ; shows range from "Steven Spielberg Presents Animaniacs," a Saturday morning cartoon fest, to a new Sunday night vehicle for comedian Tom Arnold. , UPN's lineup includes "Star $ Trek: Voyager," as well as "Moe-J "Moe-J "Moe-J sha" and "Clueless," both slice-of-life slice-of-life slice-of-life slice-of-life slice-of-life comedies about teen-age teen-age teen-age girls. At other times, the station will air a family fare reruns, including "I t Love Lucy" and The Brady Bunch." J "The station will offer a younger; viewing alternative than the net' a work stations - Fox, ABC, CBSiJ and NBC. Initially, WASV will be on ; the air from 6 a.m. to 2 a.m. J; Conschafter said the new station a will be operated separately from ! WSPA. There are no immediate, plans for local broadcasts and local a news. "We will be very involved in com-"; com-"; com-"; munity events and community af- af- fairs, as is Channel 7 WSPA, a Conschafter said. !. J "In broadcasting, that will trans-1 trans-1 trans-1 late into public service announce- announce- ' ments ' and "'we will provide A emergency weather bulletins." n'j With studios in Spartanburg and; a broadcasting tower in Henderson-;. Henderson-;. Henderson-;. ville, N.C., the station will focus oit J the Upstate, but its signal will; reach northern Georgia as well,-' well,-' well,-' said Bill Shatten, Spartan's market ing and productions manager. v';' "This is a full-power full-power full-power station 5 million watts," he said. The Green-''J Green-''J Green-''J market includes more than 700,000 households in 31 counties, t "It's about a $90 million market- market- ! place for us," Conschafter said. 1 The station manager said he is not at liberty to disclose the start;'; up costs, "but it's a considerable fi- fi- nancial commitment, in the tens of a millions of dollars." . : jA . LIVE-5Vi LIVE-5Vi LIVE-5Vi Start joining in. mV'T. Dancing is f unhand good exercise, too! S ! ' Even if vou've never danced before you can go dancing after your nrst lesso.i. Call 244-7557 244-7557 244-7557 for your first lesson. us aosoiuteiy FREE! dance am 2516 E. NORTH ST. (at Pelham Rd.) m f-iMBVCAN f-iMBVCAN f-iMBVCAN

Clipped from
  1. The Greenville News,
  2. 29 Aug 1997, Fri,
  3. Other Editions,
  4. Page 52

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