Clipped From Philadelphia Daily News

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 - Luster Gone from Some Hair Businesses Business...
Luster Gone from Some Hair Businesses Business everywhere is cutting back. A People Paper survey shows that even the people who make their money off the top of your head are trimming a little. By PETE DEXTER "We were doing all right until polypropylene. Polypropylene was the . downfall of the business ..." Clement A. Belusar is director of marketing for the Ajax Comb Co., except there isn't an Ajax Comb Co. anymore. Ajax's parent company, decided late last year to forget about making combs. "We were in the business 72 years," Belusar said. "It wasn't just the economy. It was polypropylene. Comb teeth used to be made out of hard rubber. They'd break. Then they made therri out of plastic, they broke even easier. "THEN CAME polypropylene and the unbreakable comb. Our downfall. the only time you had to replace a comb was when you lost it. And when you lost it, somebody else could find it and he wouldn't have to buy one. We're out of the business ..." Sidney Litt is a management consultant to Mr. Hairmaker, 1520 Walnut St., and expects a fine year.- "In the hair business," he said, "business is excellent ... "We get referrals: we get old wearers who want replacements. "We also bave people coming in for eyebrows or sideburns. It's all customized. You can have dinner with President Ford or what have you in our hair." Tins SUBTLE ILLUSION could cost as much as $500. Joseph Uliano has been in the hair business even longer than Mr. Litt. He has been a licensed barber at 461 1 Tor-resdale ave. since 1939, and is the, president of the Philadelphia Joint board of the Pennsylvania League of Master Barbers. ABOUT TWO YEARS AGO, Uliano, 53, saw that long hair styles were cutting deeply into his business. "There was nothing else to do," he said. "I started styling hair." So the sign in front of his shop, which has said "Uliano's Barber Shop" since his father opened it 4S years ago, now is accompanied by another, sign, "Giuseppe's Hair Styling"

Clipped from
  1. Philadelphia Daily News,
  2. 14 Jan 1975, Tue,
  3. Page 37

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