Pleasant Hill clothing chain plans new format EXAMINER STAFF REPORT The owners of the Little Daisy women's clothing stores have liquidated the 33-year-old chain based in Pleasant Hill. They are devoting their attention to a new chain, Daisy 9-5, devoted to clothes for working women, said President Brad Bradshaw. They hope to expand it from a current three stores, in San Francisco and Oakland, to 106 stores nationally in five years. The old Little Daisy had about $14 million in annual sales at 13 stores in the Bay Area and two in Seattle at its height in the late 1970s. Bradshaw said he and his part ners kept narrowing the focus, but in the end fell victim to fierce and intensifying competition. The last six stores were closed in July and the company liquidated in a Chap ter 7 bankruptcy filed this month. The highly specialized, down town Daisy 9-5 stores are selling about $2 million on an annualized basis, and a new store is opening in San Jose. The company needs a $4 million investment to go national, and J.C. Penney Co. Inc. is interested, Bradshaw said.
