WILL KING TO OPEN THE NEW CENTURY Announcement was'-made yester-day by Herbert Harris general manager of the Century Theater Company that plans have now been completed for the: re-opening shortly of the former Ye Liberty theater under the name of the Century theater The theater will be under the local management of Lew Newcomb A long lease on the property' has been taken by the Century Companyqf which Charles Brown is presiden'and Herbert Harris general manager - The opening attraction will mark the return to Oakland of Will- King for many seasons a prime favorite with local theater-goers at the head of his new company of fifty including thirty “Runway Girls’’ ‘ A new attraction billed as “Hello Oakland” will be used for the home-coming of the well-known comedian to be presented in connection with the feature film production “Wfiat Is Your Reputation "Worth” in which Corinne Griffith is-starred Continuous performances will be given running from 12:15 -to 11:15 each day -with the exception of ridays when the? matinees will be dispensed with Alterations and improvements" in the theater to cost1 approximately $30000 are now in process of installation and it is the aim of the new lessees to make The Century one of ihe most modern and most beautiful theaters in the city One novel feature in the remodeled theater will be a glass "electrically illuminated runway into the main floor of the theater Comedian and Company to Be Seen Here Is Announcement j I