Ex-Regent Swanson Dies at 72 Businessman, Civic Leader administration admiration he compassion Clarence E. Swanson, 72, 2633 So. 34th, the man who felt his deep appreciation for what the University of Nebraska had done le for him placed "an obligation for service" on him, died Thursday in Lincoln after an illness. Services have been set for 11 a.m. Monday at First Presbyterian Church, 17th & F, to be followed by a private interment. He was born in Wakefield, and graduated from Wakefield High School in 1917, having lettered in baseball, football and basketball. He enrolled at NU, pursuing a degree in business administration, meanwhile distinguishing himself on several athletic fields. He lettered in baseball and for three years consecutively in football. Playing left-end, he served as captain of the 1921 Cornhuskers and earned honors on the AllMissouri Conference team and on several all-American lists during his collegiate athletic career. At the time of his death his records for most touchdown pass receptions in a game, a season, and career were still unchallenged, having stood for 50 years. He was a member of Sigma Alpha Epsilon, the Innocents and N-Club. He served in the Naval Training Corps in World War I. Following his graduation from NU, Mr. Swanson began his business career as a traveling sales representative, returning to Lincoln in 1924 to join the Sardeson-Hovland women's clothing firm. Later he served as secretarytreasurer and general manager of the Hovland-Swanson Co. and the Hovland-Swanson Building Co. organized in 1928. Also in 1928, he began his career of s service to NU, when he e became the alumni representative to the University of Nebraska Athletic Board, where he served until 1933. In 1937 he was elected a member of the Lincoln Board of Education, , and in 1938 he organized and headed the Lincoln Better Business Bureau. In 1952 Mr. Swanson became president of Hovland-Swanson, a vice-president of the Community Chest and began a tenure with the board of trustees executive committee of the University Foundation. In 1954, he was elected First District Regent. He was subsequently named Regent representative to the board of trustees of the University Foundation and was a member of NU's Grants-in-Aid Drive Committee which raised funds for NU's athletic program. Mr. Swanson served in 1957 as chairman of the Downtown Development Committee and in 1958 was renamed as a trustee of the University Foundation. In 1959 he was chosen president of the NU Board of Regents, the first of three terms he would serve in that position during his 12 years on the board from 1954-1966. He received the Arthritis Foundation Service Citation in 1967 for efforts as Lincoln district president and 1967 campaign director. In 1969, he received the highest nonacademic award conferred by NU, the Nebraska Builder award. Last February a $1,000 annual scholarship was established in Mr. Swanson's honor by the Hovland-Swanson Building Co. He had served as director of the Junior Chamber of Commerce and was a life member and former director of the Lincoln Chamber of Commerce. He was a member of the Masons, Scottish Rite, a Shriner and Lion and a former member of the board of trustees of First Presbyterian Church. He was also instrumental in laying the administrative groundwork for the rise to national prominence of the Nebraska Cornhusker team. When he returned to his native Wakefield in 1966 for a town sports banquet, he took Bob Devaney along. Before a packed house Devaney allowed that Clarence E. Swanson was "one of the important reasons I came to Nebraska. And he's one of the big reasons I have stayed in Nebraska. He has an understanding of the athletic problems and has been a big help to us.' Devaney said he believes that Clarence E. Swanson "should go down as one of the greatest men in the history of the University of Nebraska." Mr. Swanson is survived by his wife, Helen H.; son, James H., Lincoln; daughter, Mrs. Jerome A. (Kathryn) Druliner, Lincoln; sister, Mrs. Elmer Swanberg, Wahoo; and seven grandchildren.