The Baytown Sun from Baytown, Texas • Page 19

Sunday, May 7, 1967 Students: Corporate America Wants You By PHILIP R. WERDILL Newspaper Enterprise Assn. NEW Make no mistake about it, corporate America wants and needs top college graduates more than ever before. Just take a look at increased starting salary offers and at a dialogue sponsored by Motorola, Moderator magazine and student newspaper editors to change the negative attitudes students have toward business, Dr. Frank Endicott, director of placement at Northwestern University, evaluates starting salary offers in his 21st annual report, "Trends in Employment of College and University Graduate!) in Business and Industry." The survey contains the espouses of 200 well-known corporations which regularly maxe visits to the campus talent pool, Responding corporations represent 24 states and every major region in the country.

A major finding of the Endicott report is that starting salaries for college men at the level will again increase. The predicted average for 1967 indicates that engineers will be offered about $712 per month; accountants about men in sales $583; men with training in business administration, $572 per month; and liberal arts graduates $565 per month. While these starting salaries are only preseason estimates, Endicott notes, "The sharp increase in demand for men in such fields as engineering, sales, accounting and business administration will undoubtedly result in larger salary offers during the interviewing The Endicott study concludes with the following observations on the over-all recruitment picture for 1967: An unprecedented increase is MOTOROLA INC. Mr Thomas II fehn University o' Southern California SeihSlreil.Apl (.01 Angeles, Chroma woo? August 2i, There ii an urgent need, I believe, tor a serious ducusnon campus and eprporalton. I am genuinely concerned about recent studies whtcli Indicate that an alorming percentage ol college sliiuV'itls have no inlerost in pursuing careert in business.

Many of Ihesrr students show litlle respecl lur business and have a condescending altitude towards Ihoso who do choose il as a career, tf you aic 1 motivated Inward (LMChing. medicine, government or law. I wy no at it eanerly. They are Viilir.il)fu tor we in business have nrojt respect and M.m/ nt ttur mml able oufMii'ftS luvo professional backgrounds and our uporaliuiis ijiinij us inlo close cuiilait with men outside ol industry. However, don'i sell business ittort.

II ydu litrufl oil a business career because vnu IhinX il oilers no oicilemenl. no challenQC, no (or rocuuiuliori or to make a rwMnirwjhil contribution to socioly 1 think you're wronu, A trcvneiidous opportunity lor human and social uotliirmcnl may slip away il brighter students turn their backs on business tor ri'iisuna not nvcpssnrily valid. The corning years promise fantastic rvoW developments in the. sciences, electronics, transportation or just nbout any Irold you can name. However, realisation of tlieso great potentials.

tcnuircs Iresh thinking, yuuivj, minds to channel Ideas creatively and productively able to matte decisions ablo lu generate the very thing you crave. Thrl It why I'm concerned. If read some cl you right, woVe in trouble. Something has broken wmewhoiu. Perhaps certain collunu students are misinformed and should bo sot straight, Or we in business had best undertake a basic reappraisal of our way ol doing things.

II changes are order, I'd like, to lind oil. FranVly, we don't understand each otltef vrell enough wo don't communicalo oncugli, And, therefore, I propose. wo Hi a course to try to resolve Inn. Let's discuss business openly, two-way, pro and con, on the pages ol your campus You eipress Inn views of those around you. I'll respond.

Tell mu whal you Ihink is wrong with business, what might be changed. Why you leor thofo are more eiciling opportunities elsewhere, II neither of us pull our punches, I IhinK we have a lot 10 gain. Interested? I so. Send your thoughts regarding business as well as an Indication Hint you will Join in discussion, i will plini your comments And rnino in subsequent issues ol this pupiir. We can't do ihli top soon.

Tomorrow's problems and opportunities won't wall, sincorely, own, maybo Chidrman expected in hirings from 1967 graduating classes. Companies responding to the study plan to employ 104 per cent more engineers with bachelors' degrees and 108 per cent more: with masters' degrees than were hired from 1966 classes. The report also notes a sharp rise in demand for college graduates in other fields which will insure that the year ahead will be one of extremely competitive corporate recruiting. One of the most exciting new programs in corporate recruiting isn't competitive at all. It's a Back-to-Business" campaign.

Concerned that many students are rejecting business careers Beat 13 THE NATIONAL REPORT ON WHAT'S HAPPENING ONE MORE AGE-OLD MALE MYSTERY SOLVED? How do you get back hair when it's plain gone? Untold fortunes have been squandered seeking to solve this prevalent ton- serial problem True, it's mainly a problem for older-agers, but baldness, though unusual among young guys, can begin to creep in early, and disease or accident really bring it on. mostly for future, peace of mind, though maybe for some teens soon reveal that baldness today actually can be cured. Among a handful of men it already has been, reports the official medical journal, GP, How? Not with sprinkles from bottles or witchcraft in the light of the moon Merely by skin grafts punching out Va- inch clumps of hair from the back of the neck and transferring to your dome. A couple hundred of these grafts, clumping a total of about 3,000 hairs, will just about do the job. Nine out of 10 cases are successful run a minimum of $1,000, Start when you're young, guys, putting your money in the bank against some bald-headed rainy day.

YOU GROOM WITHIN AN INCH OF YOUR LIFE: It may not seem so to middle-agers' eyes, but statistics can't lie. The toilet goods industry reports that so far in the '60s sales have due to young adult purchases, Studies of the Woolworth people and the American Toilet Goods Association show that your prettifying purchases, however, are real down-to-earth, First you buys soaps, then toothpastes, then hair sprays, shampoos, deodorants and (sonic) colognes. So what beauty-building product is growing fastest? Not an item for boys it's mascara. Ninety per cent of young jgirls use it (and their moms are picking il up from The same high percentage of girls own more than one lipstick one-third own up. to six and all like different shades for different occasions (presumably to stripe on the right color for the right mood, weather, apparel, boy).

After you've slapped on your big slug of U.S.'s $3 billion annual toilet goods output, to somebody you look (and probably smell) real groomed. NOISY TEEN-AGER: Recent and are critical of its role in society, Robert W. Galvin, chairman of Motorola, has begun a dialogue on through Moderator magazine and 29 college newspapers throughout the country. Galvin believes that the negative attitude toward business is based on a misunderstanding reinforced by lack of communication between the two parties. The dialogue campaign was created by James Barret and Associates, Chicago.

Here Galvin examines important questions raised about business by leading students. The dialogue, begun last October, will continue through the current academic year and longer if pertinent issues remain undiscussed. "There are no standards for us'to judge the effectiveness of the program, but the response and our intuition suggest that it has at least generated interest and discussion of the issues, The fact that we plan to continue the dialogue shows our feeling about it," says Galvin, Motorola's unique advertising campaign has generated frank and pentrating questions about business from student lead er and equally frank and penetrating replies from a i n. For some examples: T-U concerned about the organization man, about becoming stereotyped. To us, the distinguishing mark of the business man is sameness." no denying the existence of organization men, but they are to be found everywhere.

Look around you. At the moment, you are concerned with what happens in a corporation, Many of us are concerned about what can happen to the computer-carded students at our overcrowded colleges and universities. "No company wants a staff composed of smiling, nodding men with gray flannel faces. But every corporation knows that in any group hired there will be some who will be looking for sec u-r-i and safety as well as those who will want action and challenges," question of the day is, 'Who will build the Great Society, business or offers challenging work and the opportunity to make contribution to society, So does government, but in a different fashion, "Ask yourself this question: Do I want to be employed by an organization that devotes its energies to identifying problems, or one which is concerned with solving problems? As a rule, the responsibility of solving problems falls to business and industry. "Government needs-young, creative minds.

But business needs them, too. And I'm convinced that the really important breakthrough, the practical and beneficial applications of new knowledge are going to take place within the corporate walls. Business will supply the knowledge, technology and personnel to get the Great Society building job done," Sharon Ditffurth High Point Gets Trophy At Sharon Dittfurth, a senior at, Robert E. Lee won the high point trophy in the 1320 age group at the third point show at Pin Oak Stables Horse Show Saturday, Sharon won fifth In halter showing, first in barrels and a first in poles on Big John, her horse, Debbie Potts won fourth in halter showing, second in barrels and sixth-, in poles on her horse, Kandy Bar, Mike Shepard took second in halter showing and sixth in barrels with the aid of his horse, Candy. Buster Brown won sixth In halter showing with his horse, King.

REL Junior Historians Attend Meet Robert E. Lee High School Junior Historians attended the 28th annual Junior Historian convention in Austin, April 28 and 29. Dwight Anthony, Dorcas Bonham, Sanflra Bossley, Nancy Dial, Christie Ehllg, Holly Eh- l)g, Pam Kelley, Janice Kathy Moore, Lonny Peterson, El Phelps, Suzy Quintan, Tim Bobbins, Jeanie Rushing, Kenneth Sanderson, Mickey Jodl Tolleson, Nancy Tucker, Peggy Vaughn ar the Junior Historians who attended the Austin convention. Mrs. A.

J. Jordan, club sponsor and her husband and Mrs, A. D. Anthony accompanied the group. The REL chapter was respon- for the color ritual at the- Jpdl Tolleson as emcee and El Phelps gave a talk on "Historical Landmarks In the Baytown Area," The club also provided decorations for the luncheon held at the Villa Capri in the Regency Room, For outstanding work throughout the year as well as its par- thpation in the convention, the- club was again awarded the- Chapter Award.

This was the 22nd year that the REL Chapter has received this award. scientific studies of modern civilization's built-in din, have brought out new facts calculated to concern even the beat' bombed rock'n'rollers. Hap-: py home, today, is a jungle of noises cacaphony. from refrigerators, washing machines, dryers, fans, vacuum cleaners, radios and television sets. (Ever notice how quiet newspaper reading is?) From these many sources, average home noise levels during a day may run from 70 to 80 decibels, according to research reported by the Institute of Life Insurance.

While 60 decibels border on the "loud and deafening," multiple home machines running together often clock at 80 to 100. Over 95 decibels is hazardous to the ear over 100, sustained, can whip up gastric ulcers. For millions living in cities, the roar of outside traffic coming in on top of home- created noise can "affect blood pressure, the heart and disturb every bodily function." What to run all home machines full-on at the same time remember, drapes, rugs, upholstered furniture (and simply closing doors) help deaden those deadly decibels. Yeah, boys and belles, love that r'n'r but keep record players and radios at a hip and healthy low clamor. OH, THOSE FINKY LICENSE PLATES! Tiny Connecticut and tremendous Texas are a lot allow personalized lettering on auto license plates.

So, teens and collegers are now taking license with their licenses'in those Nutmeg birds ramble around in wagons bearing tags like "COED" while Nutmeg boys sport Down by the Rio Grande young longhorn lovelies and guys wearing LBJ hats wheel between tin oblongs that brag, "GO and "2 EAGER," But some day may be when two guys licensed "HI, BABY" meet two belles aiitomolively dubbed "BIKINI" and Ralph Hartell V- i i I V' I I I 1 I I I II 1 QUICK QUIZ What state is often called "the Flickertail Dakota, after the many flickertail, or 13-striped, ground squirrels which are found in the region. is heat lightning? form of streak lightning far enough away in distance so that thunder is not heard. are southernmost trees of the world? i a del Fuego, south of the Straits of Magellan, has pure stands of a tall dynamic tree called lenga, It has smooth silver gray bark, resembling our beech, to which it is related. annual tax does the Mattiponi Indian tribe pay to the state of Virginia? agreement reached more than a century Virginia Indians escape state tax assessments by supplying the governor with wild game once a year, Last year the tribe presented a 16- pound wild turkey and some rockfish. How many times does moon go around the sun in a year? once, the.