The Baytown Sun from Baytown, Texas • Page 13

The Weingarten organization had expanded to all parts of Houston in its 40-year operation since its first store was opened around tlie turn of the century. Officials decided it was time to move out of the eity arid into the industrial and metropolitan area of Southeast Texas. This the summer of 1942, first step was to buy the two Grenader stores in SaytowE. Mr. and Mrs.

A. Grenader had run a store in Goose Creek for years, and in 1932 the store became a. cash and carry food market. A few years later they had added another snore or. Minnesota in.

Baytovvn, The deal was completed in late July of that year, and on August 5, 1S42, advertisements were carried under the WSINGARTSK banner. S- D. Turnhara, one of Wein- g2.rten 7 veteran employes, was sent here to supervise the oBera- tions. Both stores continued to grow s.s the area developed rapidly during the war years. soon as World War ended, plans started for erection of another storedm the "Goose area to: replace the frame and sheet iron building at North Main and Sterling.

JTor -many months al! possible sites -were studied by Weingarten officials, and it was late last year that-the site of the present store, of West Texas, was purchased from the Pruett Estate. vit "becomes an integral part of rapid -development in the area where It Drive. Market West Texas Avenue and S. -'Lee cow "The Weingarten store on North Stain' Sterling, one o-f the rSal: landmarks of the old days of Goose: Creek, will elese Monday, it has been announced. Ross De, Gree, -who has been manager, will become manager of the West Baytown store.

M-est of the em- ployes wiH be transferred to the new store. FAST AND SPEICSY shopping is the keynote of ultra, modern supermarket in Baytowo. Shown above are 10 checkouts which will enable shoppers to move at a brisk pace. einaarfen's What started out as an experiment better than rive years ago has blossomed out into a successful retail venture in Weingarten stores. And Baytown patrons will get an opportunity to view one of the nation's most recent revolutionary business ventures or recent years home center department, featuring wearing apparel and household needs in direct affiliation with groceries and drugs.

BIB YOU KNOW THAT Weingarten and his father, Harris Weingarten, founded the great Weingarten food chain on $300 that Mother Weingarten had in laeryriattress from her family MKS. PFASBRESOSER The idea of linking a home center with groceries was first established by Weingarten's in March, 1946. Then Weingarten had only two home centers. Today, with the opening of its 51-table unit at the newest Weingarten store in Baytown, there are 10 major home center departments and five minor units. Irving Freeman, director of Weingarten home centers, calls his department a store within a store.

"What started out as simply an experiment," Freeman said, "has not only since proved to be a most practical and economical plan of distribution but has also become a very popular addition to the many Weingarten conveniences to our customers. "When we first opened a home center in 194S," Freeman recalls, "it was frowned upon by many retail establishments as not being practical. But we went ahead and -have proved conclusively that the consumer has enthusiastically accepted this method of distribution." This home center business is a relatively new form of merchandising in Weingarten stores. In fact, company officials are firmly convinced- that the innovation of a home center first was pioneered by Weingarten's and has since been picked up by other chains throughout the country. The home center in the Weingarten store in Baytown will headline five distinct and separate departments.

These, will include housewares and hardware, men's and boys' furnishings, ready-to- wear, children's wear and lingerie. of the newest department in the ultra-modern Weingarten store will be Ella Pfard- rescher, resident of Baytown for the past 15 years and a member of several Baytown civic and church organizations. i ine shoppin A special fancy foods section, featuring imported and rare domestic delicacies party fun, is one of the highlights of Weingarten's newest big food store in Baytown. This will.be the third complete "party corner" established among Weingarten stores, the first two in Houston. The innovation has proved to be so popular with shoppers that company officials decided to go ahead with such a department" in future stores.

Among some of the rare-known but highly rich delicacies are such foods as imported Holland onions, Romanoff imported caviar, cordon bleu plate de foi, special Bahamian mustard, antipastos, bar-le-duc, Welsh rarebit and many other fancy foods. One of the features of the department will be the widest assortment of imported and domestic cheeses. When Weiagarten's mam- mouth 25.400 square foot super market opens tomorrow, It will truly become a one-stop shopping center for Baytown housewives. No less than 16 complete departments, including six separate and distinct home center units, will spice Weingarten's and ultramodern Baytovra store. Thus a housewife can shop for her every need from food to clothes without stepping out of the Weingarten store.

And for good measure she can have herself a hot lunch at the new stainless steel lunch counter at the Bay- toxvn store. Name an everyday household necessity either for the home or family and Weingarten's will be able to supply the housewife with same. If it's special party foods that the shopper needs, a bicycle for a Christmas gift, possibly some lingerie or maybe some beauty applications, it'll all be found at Weingarten's. The idea of a one-stop center long has been a Weingarten objective and is a feature of every new store built by the company. Variety is the keynote of the entire merchandising setup.

In the department, for example, the store will carry approximately 25 different brands of salad dressing. The delicatessen department will supply the shopper a choice of 22 separate and distinct brands of cheeses. And so it goes down the line in a similar manner. triple the other garten stores by Chan Kinn Rector for the the city hiri peopl E. (SKIPPER) TURXHAM tore It was back in 1921 and a young Houston grocer by the name of E.

Turnham was managing a store on ilain Street where the City National Bank is now located. Joe Wemgarten had just opened Weingartea's second store, located at 1005 Travis. Turnham was invited to join the Weingarten organization. He did, and 30 years later he's still a key man in the operation. He becomes manager of the new Baytown store when it opens tomorrow.

Turnham has held about every job possible with the Weingarten group as it became one of the biggest supermarket chains in the south. Ke has worked in construction, in operations, in real estate and in other capacities as well. When expansion took the firm out of Houston in 1942. Turnham was the man chosen to come to Baytown and supervise operation of the two stores. For many years he commuted back and forth to Houston each day, but a couple of years ago he and Mrs.

Turnham buHt a. nevr home on Clear Lake. Turnham. in addition to the managerial role he hokis with Weingartens, is also a member of the board of directors of the firm. Somewhere along: the line he came up with the nickname "Sk-ipper," and more people now him by that name than by his regular name.

Skipper Turn- hajn also is known throughout this section as one of the finest bowlers ever developed in the Houston area. He's quit the big- time circuit, but he has appeared in several ABC tournaments as well as in National Elks tournaments. For many years he was a trustee of the Houston Elk's Lodge. "I have enjoyed my stay in Baytown thus far. and look forward to many more pleasant associations with my many Turnham said.

"And goes without saying that we are very proud of the chance to open such a fine supermarket for the benefit and convenience of Baytown people." Read Funnies While Mom Shops Key, mom, worried about losing junior in Weingarten's iiltra-mod- ern food store in Baytown THIS IS Weingarten's bakery cabinet in which the widest assortment of fresh bakery goods will bs featured. These baksry delicacies will bs broasrht in each morning from Weingarten's own modern and immaculate bakery in Houston, assuring Baytown housewives the last word In quality and freshness. The major portion of Weingarten department heads at the new Baytawn store will come from the personnel of the other two Weingarten Baytown stores, it was revealed by E. IX (Skipper) Turnham, manager of the new store. Only addition from outside Bay town include Rufus jVtcBride, assistant store manager who has been in managerial training in Houston for the past year.

Ruby lunch department head who was previously at the Weingarten Store in Orange: Charles Johnson, meat manager who previously headed a Weingarten meat department in Houston; Richard Culver, delicatessen manager who was head of a similar department for a Weingarten store in Houston. Other department heads have been transferred from the Weingarten stores on Minnesota and rCorth Main. They include Albert Mcider, grocery manager; Charles Schoppa. produce-manager: Ruby Tyree, tobacco manager; Les Little, drug manager; Bessie Summers, bakery manager; Alice custodian of the courtesy booth. HERE TS Weingarten's new self-service produce department which will permit shoppers to roam at will and select their favorite fruits and vegetables.

Well, worry no more. Weingarten officials have come up with an idea to keep the youngsters occupied while mother does her shopping in leisure and comfort. They've established a Kiddie Corral, a sort of children's library, fully staffed with the latest comic books and other kiddie favorites. This corral takes about 50 square feet of space in the lobby next to the lunch counter and takes full appearance of a cowboy corral. There are adequate benches to accommodate as many as 10 youngsters at any one time.

The corral will serve as a sort of a. "baby-sitter" for shopping mothers. A gate makes sure that the kiddies stay in the corral and, of course, company officials are confident that comic books and other reading matter trill than ample to occupy the youngsters. Weingarten's first established a Kiddie Corral in their newest Houston store early this year, and the idea proved so successful company officials included a corral in plans for Baytown. Lack of lobby space prevented Weingarten's from establishing a corral in other stores.

Cosmetic Ear in Hew Drug Unit A complete cosmetics bar, featuring a wide assortment of imported French perfume ar.ci a complete line of men's twlitries, will highlight the new drug department. Leslie Little, who has managed Weingarten's drug department at the west Baytown store, will head the drug department. DID YOC KNOW QEHAT Weingarten's Se the only supermarket in the United States to employ a full-time sanitarian and maintain a Public Health and Safety Department according to the U. S. Health Department.

total of 64 employes -prise the new staff 3 144 all to help expected mammoth tr Kintner estimated annual payroll 'TSwwr department ea DuLk of the new will be made up of Kintnerse Courtesy The courtesy booth tablished Weingarten convenience. wiH role in the new- Weing on West Texas Bavin This booth helps pan payroll and personal cfescij least delay. Courtesy cs to enable "you a. check or money order delay will be available in during the grand ope Customers who have acepuKt in banks bs receive a courtesy cari checking- account is avalk company Issues ideas plates to enable the si cash payroll chocks -a-it lay. courtesy booth ia other functions.

Besides checks, it wii' serve as for utility bills, a center taining auto license pis stamps and for money ort The booth is located is i near tfce main entrance. YOU K-NOW THAI; WeingarLen's is the advertiser in any one cj United States according latest report from Media i A REAL CORRAL in every sense corral, designed to keep junior shopping. The corral is located counter. of the word is tWs occupied wh3e mama hi the lohhy next to IN BAYTO ANOTHER atainless steel for Weingarten stores in Baytown will be this beautifully designed FOB THE FIRST time since the chain operating in Baytown, Weingarten's will fea- HERE YOU SEE a lunch counter which wHl featitre both hot cold, lunches, salads, sand- a home center department. Above is one of six home center departments, men's and in which work clothe, are sghted;.