Daily Independent Journal from San Rafael, California • Page 35

1954, Beall J. Ernst bought some material intended for women's suits, and made himself a couple of neckties. From that small beginning has grown a million and a half dollar per year business, with the distinctive Ernst ties known around the world. Ernst, The Tie Man Flourishing Business Started With The Making Of His Own Neckwear By DON KEOWN Unable to find neckties to his liking. Beall J.

Ernst began to design and make his own. It began as a hobby, and today it is a flourishing business. Last year Ernst. a business volume of more than a million and a half dollars, and moved into a new $500,000 plant at 275 Brannan Street in San Francisco in December. Ernst, a dedicated Marinite who has resided the past two years in a bachelor home atop Haven Hill at Tiburon and who lived for six years prior to that in San Ansel mo, says it all started back in 1954.

HE WAS THEN a Columbia records executive. For some time he had felt a dissatisfaction with neckties then on the market, but had done nothing to remedy the situation. Then, while shopping in the bargain basement of a department store, he stumbled onto a fabric that struck him as fascinating. It was suiting material. But he bought a quarter of a yard of the goods and, in his Los Gatos home, where he then lived, he began experimenting with it.

The result was and a half IT WAS SOME time, however, before Elrnst worked up enough nerve to wear one of his homemade creations. Eventually, he did work up the courage. The result was a flood of compliments from friends who wanted to know where he had acquired the unusual neck pieces. Soon Beall Ernst was making regular trips to bargain basements to acquire fabrics and working nights to turn out ties to meet the requests of friends and business associates. And thus began the story of the Tie THE EARLY GOING was not Continued on Page M4 C.

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