Bryan-College Station Eagle from Bryan, Texas • 11

THE EAGLEBryan College Station Texas Lilly wins Addy competition Business Page 11A Wednesday ebruary 23 1977 JCPenney Piggly Wiggly moves in just one long weekend Sears Sears Service for summer Sears Aimrtca shop Townxhire Sale prices effective thru Saturday i'V By REBECCA CHILDS JSpecialCorrespondent The competition for advertising campaigns was judged by the Ad vertising ederation of Denver Co for creative excellent please noted Anderson sales vice president true measure of advertising Shopping Center Lilly Ice Cream Co has been named winner of first place in the 1976 Addy competition in ort Worth prize winning entry depicted several of the regional manufac turer's eature lavor of the Month billboards and POP materials Reg 998Polyestercotton twill work jacket has adjustable cuffs elastic waist insert roomy slash pockets Sizes SMLXL effectiveness however is sales eature flavors often sell out and that's the best prize we can Advertising agency for Lilly is Joe Buser Associates of Bryan Creative director Joe Buser accepted the award on behalf of the company Sale 1680 Reg $21 Work Oxford is smooth stitched leather with oil resistant rubber sole sizes MAM MnUCK AND CO Satisfaction Guaranteed or Your Money Back 3 prs for 249 Heavyweight cottonnylon socks are ankle length have cushioned soles Sizes 10 to 13 Order tall and big sizes at regular prices' by catalog 779 2687' WORKERS MOVE PIGGLY WIGGLY SIGN INTO PLACE It Will Replace Lewis Coker Sign (Photo by Choy a Walling) However despite the commotion the Piggly Wiggly management is pleased or one thing nearly one hundred employees won a promotion because of the move was like a row of says Austin The new store has a staff of thirty two personnel all new About half of these came from the other local Piggly Provazek says or instance Debbie Dean a stocker in the drug department and Tony Hernandez a checker and stocker are leaving the downtown Bryan store Provazek himself is transferring from that store which he managed for four years Before they knew that Lewis and I Coker was moving out Austin says that the Piggly Wiggly management were looking for a new site in the south College Station area Negotiations to buy the Lewis and Coker store stretched out over on 150 the largest Piggly Wiggly in town The selling space measures 19000 square feet and non shopping space adds another few thousand This store is the first local Piggly Wiggly to feature a bakery new manager formerly worked a few miles north at Skaggs bakery Seventy percent of the new merchandise is new items Austin says they are expanding many lines carried by Lewis and Coker or instance Piggly Wiggly offers the complete selection of Sara Lee frozen foods and a wider choice of small can sizes The store also will introduce new lines like Lucky Leaf pie filling and Lilly milk products Del Monte replaces Libby as the primary label although the store continues to sell some Libby items All told the store carries about 12000 items Though Piggly Wiggly is dropping some lines Austin says that on balance the new store offers more variety of goods Right now they must fit it all onto the same shelf space The basic floor layout remains the same but the arrangement of different brands of the same item has changed A brand of lima beans which before oc cupied the top shelf may now be on the bottom one Where the Mall Sale 638 Reg 798 Work pants of ortrel" polyestercombed cotton with son release Rust resistant zipper Waist sizes 29 to 46 Sale 558 Reg 698 Matching ortrel1 poly estercombed cotton work shirt has two breast pockets and long tails izes SMLXL XXL Good buys on work socks and gloves Sale 2240 Reg $28 6" work boot is tough leather on flexible rubber sole Cushion insole sizes Be ready for easy summer lawn care by getting pre season maintenance and startup sen ice for your Sears lawnmower now And Sears maintenance can help add to the life of your lawnmower Phone Sears for the service center near you 822 1385 Ask about Sears credit plans EYpr tried to move an entire grocery store all in a long weekend? I You could have learned how this past weekend out at the old Lewis and Coker new Piggly Wiggly store next door to Mart in College Station left here at 1:30 this morning and came back at says Al Provazekmanager of the Piggly Wiggly store which was scheduled to open today in used to be the Lewis and Cokerstore mid morning on Sunday The 1 parking lot is deceptively One drives up parks and heads for the store thinking the other parked cars belong to shoppers At the door she learns the store is I closed Lewis and Coker is gone Inside however the scene is frenetic Men hurry up and down the aisles The pace is hectic because the order is a stiff one: transform a store in four davs rom too to bottom Discard old merchandise and haul in the new Reshuffle it all to new shelf 7 spaces Pull off all the old price tags and clip on the new ones Not to mention the thorough washing and sweeping when everything else is done The extra help pours in from nearby Piggly Wiggly stores and from out of town Howard Austin District Manager of the Brazos Valley Piggly Wiggly stores estimates that eighty to one hundred brokers and representatives for food companies came in from out of state 1 Three trailer loads of merchandise rolled in from the Piggly Wiggly warehouse in Shreveport Louisiana about 165000 pounds of goods Twenty eight man hours went into ordering the new merchandise Austin 1 figures that by the time the job is done the number of hours invested will run up into the Within the general din drones a per sistent sharp clicking Plastic price tags being pulled off the shelves Eventually sometime will get around to sweeping them off the floor It took longer than expected to finish the pricing i Chrysler i earnings turn round DETROIT (AP) Chrysler Corp has reported record earnings 1 of $4226 million for 1976 and an increased share of the domestic car market The company's report i released Monday showed a dramatic turnaround from the previous year's record loss of $2595 I million Chrysler chair I man John Riccardo and president Eugene Cafiero attributed the No improved financial picture to in creased car sales and cost cutting measures Chrysler was the last of I the Big Three domestic automakers to announce record profits for the year General Motors Corp the largest automaker reported record profits of $29 billion earlier this month ord Motor Co earned a record I $983 million despite a costly fourweek strike last fall Coit International to open store A new fabric store' operated by Coit In ternational of Dallas is 1 scheduled to open in the Townshire Shopping Center in Bryan sometime in mid March according I to LaJohn Molhusen company spokesman The store will be called either of Outlet" and will carry a full line of fabrics Local manager for the store has not been picked' Coit International operates around 50 fabric stores Molljusenaid Shop daily 10am 9 pm Saturday 'til 7 pm 779 4710 Reg $30 8" work boot is leather 1 on oil resistant crepe rubber soles Men's sizes wikimwj can put your Sears lawnmower in top condition 79 Cotton canvas work gloves with knitwrist Small or large Passion tickets here! See this world famous play Bryan Civic Auditorium March 3 6 Tickets at Getting down to business sales 20'offwork setsr work shoes and jackets 0 Siimlliii Jii xAtA Ih m'w a Kt CbxWa i ini I 'J ifr mm bi ll il ii ji I I I1 1 U1 'i i iiii Iwj vmc'mLTicIE 44 fdar luki I Sale 798 I IWKhE UHMHBBB A BBBr 1 I I Bl I SsMraBsBMSRHBKHHBESRslBKri ff if I I I I I Ai lu A a Ju I S'' I aWA I I A sM i yy I.