Panama City News-Herald from Panama City, Florida • Page 34

FROCKS 'N FRILLS By PAULA CLARK can standards for custom-tailored variety, are quite inexpensive, ranging from $100 to $110 each. delivered in Italy. or course. on the Via Barbarini. where you sclect your fabrics.

Brioni showed a new autumn collection for gentlemen at the Florence, Italy, showings the end of July. The showings drew fashion writers and buyers from two continents. It's casy to see why Brioni is getting a firm hold on the American male who likes custom tailored suits. Fashionable males who take time out for Brioni's while in Rome will be able to obtain beautiful handwoven shantungs, lightweight and almost sheer, made up in the "natural line' with slim lapels. slender cuffless trousers designed to make even the dumpy took tall and slim.

A new dinner coat has been designed to travel with ease, since the peaked lapels are bound with silk. No satin lapels to wrinkle, you see. The coat is made of alpaca. Brioni makes any type of suit from Brooks Bros. type to zoot suits, if the customer insists.

"Mainly." comments Signor Vitucci, "our suits are designed to pearances. The suits, by Ameri- SAVE C.O.D. CHARGES -PREPAY YOUR ORDERI ou CROWN COTTONS 21 5. Main Ocala, Fla. Please send me my Hattie Leeds Dress.

Pr SIZE COLOR 2nd COLOR 2 Enclosed is my check 0 Money Order Add 25c for postage and handling. Send C.O.D.D si deposit required on C.0.0. orders to be deducted from bill. AFM. GINGHAM PLAID DRESS FOR FOR FOR TOWN RESORT WEAR TRAVEL By HATTIE LEEDS They're cool.

crisp. colorful -and it will probably be the most reached for dress in your closet. You will wear this versatile cotton now and all through the year. In rich navy, stunning green and autumn brown. Sizes 12 to 20 or to This combed woven gingham is crease-resistant and pre-shrunk.

of course. Your money will be cheerfully refunded if you are not thrilled with this fabulous dress. ONLY 5.98 Crown Cottons EXCLUSIVE BUT NOT EXPENSIVE Ocala Palatka PAGE 10-All Florida Magazine ROME -If Brioni has its way, the well-dressed male will soon win equal rights in this matter of clothes. The House of Brioni. which clothes Tyrone Power and Richard Conti.

Robert Q. Lewis and prosperous Floridians. feels that men deserve equal attention from designers and fabric people. in order to appear as attractive as possible. Brioni, whose American business is handled by an exceedingly charming.

but definitely masculine young man named Angelo Vitucci, is doing its best to giorify the male in a socially acceptable manner. Handloomed silk shantungs, woven by Brioni's people in the north of Italy, are che specialty of the house. They are also most popular with Floridians who make up a respectable proportion of the 6,000 Americans who trot over to Brioni's to order their wardrobe. No, you cannot order a suit by mail from Brioni. Gay Gastone Savini, head of the house, insists on three fittings so that the suit will be displayed at its best.

Suits are made to order in 48 hours here, although 70 per cent of the work is done by hand. Robert Q. Lewis just ordered seven. co carry him through a hectic season of TV and personal ap- camouflage figure faults. like bow legs or other unfortunate handi- caps.

No cuffs on Brioni's trousers. Its not a matter of saving cloth but saving appearance. Uncuffed trousers, explains Angelo, give 3 clean. uncluttered look and are more hygienic besides. since they do not catch dust.

If vou chink there can be nothing new in men's shirt collars. wait until you see Brioni's coliars with cropped points that give three angles on each side of the tic instead of the traditional one. Brioni recently started making beautifully tailored suits in this same silk shantung for women. Fiery Anna Magnani, the Italian film star, is already 3 steady customer. Everything we've heard, incidentally, about the beautiful chic Italian beauty is On the fashionable Via Veneti, for CXample, where the wide streets are lined with outdoor cafes.

you sce more lovely women than we ever saw concentrated in one area. The Italian beauty likes black, particularly, for daytime and beach wear. The handmade, backless sandals in all heel heights appear in all the fashionable spots, from the Lido in Venice to Capriccio in Rome. 3 SPA PRINCESS conceals its day-to-dusk print tops a flattering, sleeveless top versatility with a clever new banded with a molded, banded jacket. It's jacket, the costume designed by Mar.

a jacket dress that looks like oneof Miami. In Everfast "Salina." piece until the topper is removed. jae the understated costume in geometric Style No. 407. Sizes 7-17 and 8-18.

JUST JUST SQUEEZE SQUEEZE IT! IT! SENSATIONAL NEW FOUNTAIN SHAVING BRUSH This newly patented brush does away with waste of time and cream. Merely discard the old fashioned method of messy tubes container base and insert fresh container and soaps. The Shaving Cream Container of shaving cream. There are more than is actually part of the There is no 100 shaves in each refill. Fully guaranteed for one year.

INTRODUCTORY FOUNTAIN SHAVING BRUSH Not Inc. 145 Central St. Petersburg, Fla. OFFER! Please Fountain Shaving Brushes 0 Badger Bristles at $4.50 With Pure Badger Nylon Bristles Bristles at $3.75 Reg. $7.50 ONLY $4.50 Refills at 2 for $1.00 Add Sales Tax if address is in Florida.

C.O.D. and With Nylon Bristles Postal Charges not included on C.O.D. orders. NAME. Reg.

$5.95 ONLY $3.75 ADDRESS REFILLS 2 for $1.00.