Jefferson City Post-Tribune from Jefferson City, Missouri • Page 20

CRE To the Last Drop 1 I A bottle of cream is the "richness" of the milk. The part that is so far better, nicer and richer than the rest of the milk that it raises to the top of the container to shout in demonstration of its superior quality. Cream, like Sterling silver, is a measuring gauge of quality, by which comparisons are often made to illustrate a given point of a better product. The circulation of this newspaper is comparable as being all cream. All cream, because each and every subscriber of this newspaper is a paid subscriber.

They take this newspaper, pay for it, because they want to read the news and the advertising. This one point alone easily separates this newspaper's subscribers from all other methods of reaching the buyer through advertising. The same as the cream and skimmed milk are separated. It designates our subscribrs as being all creom for all kinds of advertising. No other kind of advertising is delivered to the prospective purchaser of merchandise and paid for by that prospective buyer as Is the circulation of our paper.

Here, then, it is a certainty that this newspapers circulation steps out ol the ordinary into a class of quality. Again, this paper's circulation is all cream circulation because of its thorough coverage. Nearly every home, yes, we feel we could truthfully say every home in the city is a paid subscriber to the this paper, while on the outside of our city on the many rural routes, and in the surrounding cities and communities, this paper is a welcome guest that is paid to call. In the trade territory covered by this paper there are a good many thousand homes and nearly all of these homes in this trade territory are paid subscribers to this newspaper Your newspaper extends your trade territory and brings dollars and dollars to our city. This complete coverage gives the advertiser quick access to these homes at a very low cost.

The advertiser can plan a message a and through the this newspaper have it delivered to the farthest subscriber within 24 hours, as fast in many instances faster than a special delivery letter. Tell every day in this paper and sell every day. Coatauous telling meal continuous selling..