The Paris News from Paris, Texas • Page 30

The Paris News, fob. 23; 1989 'Hollywood Wives' By FRED ROTHENBERG AP Television Writer NEW YORK (AP) The failure of Hollywood Wives to ring up blockbuster ratings shows that future miniseries may have to offer more than mere sex, sin and scandal to attract the discriminating viewer faced with a potpourri of choices, network officials say. "These things go in cycles," said Mike Eisenberg, CBS' director of audience measurement. "But the one thing that goes through my mind is that sexy type films, like Hollywood Wives, are the kind that are on all the time on pay-cable." Eisenberg added that "the excellent miniseries will continue to do well, but not that many people will make a commitment to mediocre shows. People are more selective and have more alternatives to be selective Hollywood Wives, ABC's lavishly trashy miniseries about some of Hollywood's beautiful people, performed solidly, finishing as the week's No.

7 show, but it did not live up to many expectations and could not prevent the third-rated network from another last-place finish. The first installment of Hollywood Wives had a 22.0 rating and a 33 share on Sunday night, according to figures released Tuesday by the A.C, Nielsen Co. CBS, which won Sunday (with its regular series) and four other nights, was the top-rated network for the week of Feb. 11-17 with an average prime-time rating of 18.2. NBC, with The Cosby Show No.

1 for the third consecutive week, was second with a 16.2. ABC had a 15.3. With nine weeks left in the 30-week prime-time season, the ratings are: Top 20 NEW YORK (AP) Here are the top 20 rated televisions programs as compiled by the A.C. Nielsen Co. for the week of Feb.

11-17, Listings include the week's ranking and with season-to-date ranking in parentheses. An in parentheses denotes -only presentation. 1. (3) The Cosby Show, NBC. 2.

(1) Dallas, CBS. 3. (7) Family Ties, NBC. 4. (4) 60.

Minutes, CBS. 5. (1) Dynasty, ABC. 6. (6) Simon Simon, CBS.

7. (X) Hollywood Wives, Part 1, ABC. 8. (18) Kate Allie, CBS. 9.

(15) Cheers, NBC. 10. (26) The Atlanta Child Murders. Part 2 CBS Tuesday Night Movie. 11.

(9) Knots Landing, CBS. 11. (5) The A-Team, NBC. 13. (14) Murder, She Wrote, CBS.

14. (18) Newhart, CBS. 15. (12) Magnum, P.I., CBS. 16.

(21) Webster, ABC. 17. (9) Falcon Crest, CBS. 18. (25) Night Court, NBC.

19. (11) Hotel, ABC. 19. (20) The Fall Guy, ABC. Automobile Special 5 Lines, 5 Days $5.00 Call 785-5538 fails to ticular network.

In ABC's bid to prevent its only third-place finish in a decade, the network has scheduled several special event programs, but none was more highly touted than Hollywood Wives. "We forecast it' would get a 40 said Eisenberg. "It's certainly not going to do that, and that's got to hurt." Gerald Jaffe, NBC's vice presi- score high ratings and CBS estimates that ABC would have to beat NBC by an average of 1.6 rating points a week to tie NBC, while NBC would have to beat CBS by an average of 2.1 rating points a week to tie CBS. One rating point equals 1 percent of the nation's 84.9 million TV homes. A share measures, on average, the percentage of sets turned on that are tuned to a par- dent for research projects, said he in the mid-30s, slightly higher than forecast that Hollywood Wives what we got.

But remember, that would attract 37 percent (share) of was in a very competitive time the viewing audience, and "it must period, and Hollywood Wives was be a tremendous disappointment still the leader by a significant for them." amount." "The levels are not very much NBC's Sunday movie, Hitler's off what we had hoped," said Mar- SS: A Portrait in Evil, ranked 39th vin Mord, ABC's vice president for for the week, while CBS' Crazy marketing and research. "We were Like a Fox and Trapper John, not as optimistic as the other net- M.D., finished 28th and 38th, works. We were looking for levels respectively. These Popular Paris Restaurants Invite You To Come Dine With Them Soon CHINA STAR RESTAURANT 1907 Lamar NEWLY 785-8872 REMODELED Lunch 299 Dinner Special 499 Sunday Lunch Buffet (AIl You Can Eat) 350 OUR SPECIALTY FEATURING FINED CATFISH HOME COOKING BAR-B-QUE FRIENDLY SERVICE MEXICAN FOOD COZY ATMOSPHERE OWNER 329 N. MAIN OWNER BILL BELL 784-5111 WILLIE PHARR Hours: Sun.

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